The Apps have reached movie theaters and theaters. In summer the company La Fura dels Baus surprised everyone by linking the development of the work “M.U.R.S.” to an App. Now, the turn has been for the cinema led by Robert Figueras and Diego Rodríguez with their “ Panzer chocolate “.
Determined to explore and exploit the term “ transmedia ” these two Spanish producers have been developing a pioneering project in the world of cinema for five years . In this time they have developed an App that allows interaction with the film .
In statements collected by the portal milenio.com , Diego Rodríguez focuses on the need to evolve cinema to guarantee its existence and permanence. “It is something similar to what 3D does. Our path is the subject of the interaction of the public with mobile applications that nurtures what they are seeing on the screen. We scheduled 13 interactions for this movie; the app warns you in advance, so you don’t lose the story line ”, he says.
The always transgressive La Fura dels Baus did something similar this summer to kick off the Grec festival in Barcelona . Baptized as smartshow, they brought together the power of interpretation and the interaction capacity of mobile applications.
Posed in a conceptual way, like everything La Fura dels Baus proposes, this work, “M.U.R.S.”, aimed to show the invisible walls that accompany us in an increasingly technological world. As they explain themselves, “The current WALLS are not physical, they are invisible. They do not identify with nations, nor with states, nor with people. technology has alienated us from culture, dehumanized us, alienated us from pain. Any of us are, potential repressors and potential repressed. We are so from the moment we buy some sneakers – bearing a certain luxury – that have been made from child exploitation in places on the planet that we hardly know how to locate on a map. We are so since an official can kill people using weapons that look like a harmless video game. ”
MURS uses technology to denounce the manipulative use that can be done by influencing “ the politics of fear and the strategies to subdue the peoples ”, Jürgen Müller, a member of La Fura dels Baus, explained to the media.
Reflection that does not want more than to remove our internal forum to awaken in the public not only their social conscience but also make them reflect in depth on the environment and on our own lifestyles .
To develop this show, La Fura dels Baus has had the collaboration of different academic institutions of international prestige such as the Massachusetts Institute of Technology (MIT) and the Futurelab of the Institut Ars Electronica de Linz ( Austria) as well as the Open Systems department of the University of Barcelona, the Rovira i Virgili University, the TigreLab studio and the Direcció de Creativitat i Innovació de l’ICUB (Barcelona LAB).
However, and as has been constant in the trajectory of La Fura dels Baus and its shows, the provocation and reflection as stated by this company does not always please the majority of the public and its premiere aroused criticism of all kinds.
And to know more about the movie “Panzer Chocolate” here is the trailer:
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