Thinking in an App?

It is normal. You have to think it through. Each step forward requires time for study and analysis . However, never before has it been so clear that an App is, without a doubt, an element that every company should have . Why? For the same reason that at the time they opted for the internet and for having a website. Of course, this reason may mean something fair in the eyes of many. Even more unsustainable when a slight market survey says that the cost of a custom App , even today, is very high. Praising the excellence of King of App is obvious given that this is a corporate blog, so let’s leave aside the cost issue (for much that is and will be one of our strengths). Having an App means entering a market that already moves more than 3,000 million euros in profits. It is a growing industry so this economic data is simply the beginning. Apps open a new world to explore and being among the first, as always, provides certain advantages. And we say that this is a industry in full expansion because the data corresponding to the implementation of mobile telephony in the world endorse it. The connectivity, or rather, the hyperconnectivity that current smartphones offer us are the key to this whole new ecosystem. There are currently, in the world, more than 7,000 million mobile lines (more than inhabitants). This causes mobile internet traffic to increase year after year. Currently drink more than 50% thanks to the connection from both smartphones and tablets. This connection, for the most part, is made via App – four out of every five minutes of mobile connection corresponds to inApp browsing . But people not only connect via mobile, they also buy. In fact, in the last year the commercialization of products has exceeded 30,000 million euros only in mobile content. And more than half of users have bought consumer products directly from their terminals, without waiting to get home and do it from their computer. This data gives a good account of the confidence index that there is about inApp navigation by the consumer who sees in them a secure tool and of high credibility . All of these data corroborate the good choice of having an App. However, only 7% of brands have one. Maybe it’s time to take advantage , don’t you think?