Big Data, ignorance by saturation

Samsung’s new TVs could spy on you . Well, it is a feasible option, yes, although the company has already worked on disprove it . What is clear is that the hyperconnectivity that we voluntarily submit to means that we are continuously releasing personal data . Unintentionally, unintentionally, but our behavior patterns give away a lot about us. Our smartphones , the Apps installed on them, spy on us with total impunity and our approval. We live hyperconnected , we generate millions of data per minute that reveal valuable behavior patterns. Getting hold of them is the end of many companies that see, as it has always been, that information is power. However, the oversaturation of information makes handling and classifying it correctly increasingly complicated. In the era of Big Data the volume of information is not making us smarter or smarter, quite the opposite. Ignorance by saturation, by not knowing how to reel off the contents, the grain of the chaff, is an increasingly widespread phenomenon. The Guardian newspaper listed six ways in which technology spies on us, as well as their corresponding way to avoid it. Six ways to obtain reliable and relevant data that crossed are capable of revealing even more than we can get to know about what we do, where we are, how long we stay in a place, what we like or with whom we relate. The great spy of our movements, uses and customs is the telephone. The vast majority of the Apps that we have installed and that we use daily reveal information about us. One of the most obvious is Facebook . Because of its social character, because in it we mark things that we like and because we share our life in it, it is the great spy. The “ Like ” button is a sensational confidante for companies and marketing departments eager to learn about social trends on which to apply their communication and promotion campaigns. But not only with the “likes” you get information. Facebook also uses our browsing history to learn more about us and offer us related content on our wall. Although the “likes” are in charge of each user, and it is in their hands to stop clicking that button, so that Facebook stops snooping in our browsing history, it is enough to close the active session. Other technological elements of our day-to-day life capable of knowing more about us than ourselves are mobile geolocation services. Every App worth its salt claims to be able to access this service in order to offer better content or geolocated messages. However, thanks to this it is very easy for them to track positions and know the uses and customs of the people. A test example is enough for iPhone users: configuration & gt; privacy & gt; location & gt; system services & gt; frequent locations . By clicking on any of the cities it will mark you where you have been. By disabling this functionality, tracing is over. mobile telephone networks , due to their very structure of operation, are also very prone to disclosing personal data related to location and behavior. The only solution against this is not to use a mobile phone, which seems much more than impossible for 80% of the population . The Guardian went up to six , but ways there are dozens of spying on us. The luck of all of them is that the volume of information that is generated is enormous and interpreting it requires time and effort; something that not a few companies have begun to invest in. As someone once said , “ sometimes it’s better not to know ” …