A turnover of 40 billion and more than 2 million active customers. These are the figures that currently move electronic commerce and it does so, in large part, thanks to telephones and Apps . Mobile browsing has become a capital part of the business of many companies that see how online commerce already represents a significant amount in their billing.
Having an App is an essential part if you want to activate the online sales channel ; This is demonstrated by the different studies and data compilations in relation to mobile commerce, whose interannual growth stands at a not inconsiderable 15%. A upward trend that directly intervenes in the billing of small and medium-sized companies because although there is still a certain reluctance to purchase direct via mobile, yes that our smartphones are a key piece in the gear of online commerce : Most of the purchases we make are started with a search on our phones and then closed via other devices such as tablets or computers .
Mobile applications are therefore a differential element that directly influences online commerce. And it is that 60% of companies recognize that their customers seek in the first instance with their mobile those products or services on which they have an interest in acquisition. Therefore, having tools that facilitate this search will increase the possibility of direct sales. With an App, companies can control the entire sales process as well as create specific tools and solutions for the terminal for which it is designed. The App also allows you to play with new communication and marketing possibilities, such as push messaging or geolocation.
Currently, 37% of online purchases are made via mobile phone, especially in processes within an App. An App opens the doors to new customers and, above all, to new ways of selling and promoting products. An App offers brand equity and customer loyalty. An App is the first step to generate a sale.
What is King of App? The No.1 App Builder
March 15, 2024
