Tips for the success of an App

400,000 Apps have never been downloaded. Almost a third of the mobile applications published in the Apple Store or in Google Play live in the most absolute of anonymity, nobody knows that they exist and, therefore, never will be downloaded. Getting to break this barrier is not easy, but with work and determination (and a bit of luck) nothing is impossible. When proposing an App, its purpose must be taken into account. No matter how good an idea may seem, no matter how much we think that the App you have in mind will break the market, it is essential to focus and make sure it makes sense. In this, offering the fair and necessary information is essential. Apps full of information that is not useful to the user are the first to fall. Little and interesting is better than a lot and superfluous. To determine if the contents are adequate, nothing better than to carry out a test among our relatives. Offering them the possibility to see and navigate, even if it is in a simulation, is the best way to know if an App can work. Accepting and applying criticism before going to market can be the difference between the success and failure of any project, including a mobile application . With the project well defined, it is time to bet on positioning techniques. Defining the keywords and including them in the description of the App will be an important step when it comes to being able to appear in the search results of the markets. This is what is known as the ASO strategy, and on what which we have already spoken to you on some other occasion. The promotion of an App is also an essential part so that it does not fall into oblivion. Social networks and word of mouth are going to be the main workhorses on which the communication strategy will turn if large financial resources are not available to launch effective advertising campaigns . With these four things very clear and applying them in the right measure, the success of an App, which is downloaded, is closer (although not guaranteed).