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Tristán Elósegui: “What is a chatbot and how to apply it to a marketing strategy?”

One of the recurring problems of companies is in customer service. They need to serve many people at the same time and do it well. And this is expensive and difficult to manage. For this, they have traditional channels (stores and call centers ) in which customer service is expensive and difficult to manage.

Tristán Elósegui talks in this article about Chatbots, as well as the advantages of applying it to the marketing strategy of our company. To access the entire article, click here .

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