When Google says “yes”

It is well known that publishing an App on Google Play (the Android marketplace) is relatively straightforward. In fact, you could be sure that they always say “yes,” not like their Apple competitors, who review down to the smallest detail of the Apps that are released so that they all meet their strict requirements. However, the generality of Google makes it much more difficult to position an App, which is why they have released a great guide for developers to know the formula for success. Published in English and awaiting translations into other languages, this guide > aims to be the reference for everyone who wants to run their App on Google Play . To do this it goes from the most general issues such as the steps to follow to upload an App to practical tips for the application to reach the maximum number of users. In between, it reviews the quality policies that an App must follow 80 pages titled “The Secrets of an App’s Success on Google Play” application, how to measure what happens and make the right decisions with Google Analytics and even how to increase engagement and retain users. Three key questions that every Apps developer wants to know and that you will find in this guide. With this, Google aims for a very simple thing: that the Apps are not lost and fall into oblivion; complicated task considering that Google Play currently has over 1.3 billion apps . And that has only just begun.