The electronic trade, or ecommerce, is not something that surprises anyone, considering the huge size of companies like Amazon or eBay nowadays. According to the data provided by bigcommerce, approximately 80% of the American population tends to buy via Internet throughout the whole month, a fact that shows the importance of using this technique.
What is an ecommerce?It is not very well-known when it first appeared as a term, neither where, although many experts mark the time period between 19th century, and the place as the United States. It was the sale by catalogue that revolutionized the way of traditional distribution, being the first time when you could buy a product without seeing it physically first, only in images or photos. Starting from the definition of e-commerce, which would be the commercial transactions produced in a network, this would be our first stop. Later, in 1960, emerged the system of electronical transactions of Electronic Data Interchange, more known as the EDI, that allowed the commercial exchange of data. In 1970, the first computers started appearing, making the evolution of e-commerce immense. In 1979, the British entrepreneur Michael Aldrich invented the ‘online shopping’, enabling the on-line transactional process between customers and companies, although one of the key dates of this process was in 1989 with the appearance of the ‘www” (World Wide Web). This web, created by another Britt called Tim Berners-Lee, changed the ways of communication and trade worldwide. The 90s were the decade where electronic trade would establish the pillars of tomorrow, and 1995 marked the appearance of Ebay and Amazon, the two giants of electronic commerce. The integrators of G7/G8, in the same year, devised an initiative for a global PYMES market, looking to increase the e-commerce between companies of the world, and it finally worked. Nowadays, 87% of the Spanish population possesses a smartphone, according to Ditrendia. Forrester claims that for year 2020, the purchases done via mobile devices will reach 252.000 million dollars, approximately 119% more than last year. The use of smartphone outreaches the use of computers, supporting the tendency to m-commerce (mobile commerce).
What are the advantages of an ecommerce?
- Easiness and comfort – probably the most important reason. The purchase process becomes much more flexible and easy thanks to the Internet, offering the possibility to buy a product from any place (from home, at work…)
- Accessibility – transactions can be made at any time of the day, 365 days of the year, because electronic businesses don’t have limited working hours.
- Information – Internet is the biggest source of information available to people, giving us the opportunity to buy products, check opinions of other users, etc. Navigating through the Internet is like being on a street full of shops, and you can compare thousands of prices before buying.
- No physical shop – this is a great saving for the company, because it doesn’t have to invest in anything offline (sales agents, shops, furniture…) Thanks to the market globalization, we could sell to anyone in the world without his physical presence.
- Loyalty – counting with an e-commerce can help us generate engagement with the users. The security offered by a security stamp, granted by Amipci or tracking platforms that allow the customer to locate his purchases, serve as a guarantee for customers to come back to our shop.