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How to be successful in 2017 from a business perspective

After spending a few days of celebrations, meals and gifts, it’s time to go back to work and start focusing our goals on what we want to achieve. What are your goals for success in 2017? First of all, we have to be clear about what we want to achieve: what are our objectives and what are the steps we are going to take. Once marked we have to be committed and responsible. The important thing is to never lose sight of the end goal. Being consistent is the key to being successful in business. We know that fulfilling the resolutions you have set for yourself can be a difficult task and that is why we are going to welcome this new year with some tips on how to achieve the success that you have set for yourself. Focusing a little more on the business and technology sector, we have to take into account certain areas in which we should work:

Cultivate your emotional intelligence

Your product is not everything. In a world as competitive as the one we live in today, it is normal for doubts and fears to arise. You must be realistic, face them and never throw in the towel. Emotional intelligence will help us grow both personally and professionally by focusing on positive feelings such as enthusiasm or generosity and discarding the negative ones.

Improve your web design

Attracting more users and getting conversions is one of the goals of those companies that want to grow and create engagement. As we could already see when we talked about the importance of the ASO , the design is what will most get the attention of consumers. The images, videos, colors or fonts that we use, as well as the design of the user experience within our website or our app is essential.

Includes digital marketing and social media tools

Digital marketing has become an indispensable piece in companies in all sectors. Its main function is to get new customers and even more important, to retain them using digital media. Nowadays communication with users is bidirectional and therefore it is necessary to have profiles on social networks. In this way we can communicate immediately. Thanks to this closer relationship with users, the comments they make us about our brand or product will help us to learn and make improvements. At present, the company that does not make use of social networks and the entire digital environment will be doomed to oblivion.

Become an expert in SEO and web analytics

Although we already know some positioning techniques that will help us appear in the top positions of search engines, there is still much to do. Every day new companies are born that have to learn to differentiate themselves. Being SEO experts has become a fundamental role in marketing. When it comes to web analytics, we know that the amount of data that is collected can cause you to panic. But looking at it from another point of view, the statistics can be exciting, since they show us everything that happens on our site.

Attend networking events

A good way for them to get to know you is by creating ties with other companies and professionals online and offline. In this way you can expand your network of contacts and get new clients, suppliers or discover business opportunities. You can also take advantage of networking events to spread your brand or seek professional collaborations.

Keep track of the latest trends

Regardless of the sector in which your company is located, you always have to be attentive to new trends. In 2017, great technological advances await us that we cannot lose sight of. These can help us to continue growing or to innovate in the appropriate field for your business.

Create an app

In 2017, the number of app downloads will reach 310,000 million. It does not matter if this information is not enough to convince you of the need to create an application because they have much more to offer you. An app not only serves to get closer to your users, but to better understand their experience and create engagement. In addition, the future of the internet is in mobile devices. The possibilities of creating and innovating in the development of a mobile application are endless and, thanks to platforms such as King of App , creating your own app is easier than you think. Stop dream about what you want to achieve and start building it . 2017 is going to be a great year for the world of business and new technologies. Success is assured. Sara Choya – King of App Writing

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