An App is for many companies a fundamental part of their marketing and communication strategy; differentiating and connecting element with your customers. The advantages for both them and their customers are many, but unfortunately the maelstrom of Apps that are published every day in the different markets can overcome and eat up the best initiatives. Promoting them is the solution .
The positioning strategy in the markets, which is known under the acronym ASO , is fundamental, but so are different actions that any company can undertake in parallel and that go far beyond the traditional word-of-mouth that we all resort to.
A very interesting option for people to start getting to know your App is to create a specific page , a landing page where all the content is focused on advertising it. This microsite must take into account the option that users can download the App directly, so direct access to each of the markets where it is available is essential.
Another option, for the most creative, is to create a blog specific to your App. In it you will make known in the form of entries the different functionalities and options available so that your fans, clients or followers know perfectly how get the most out of it.
One option and the other are perfectly compatible with word of mouth 2.0 ; that is, with making it known on social networks. Facebook and Twitter will be your great allies either by publishing links to the sites that you have created or to the markets so that they can download it as directly advertising it.
And finally, do not forget about traditional resources. Add a small review to all the printed material that you generate with the typical “ download our App ” or, being more daring, by means of a Qr code that link with the markets is a This is a very important element to take into account when announcing our brand new app .
What is King of App? The No.1 App Builder
March 15, 2024
