ASO, the new reference acronym

2,700 . This is the average number of Apps that are calculated to be uploaded to the markets every day. And 4 million are the approximate downloads that are recorded in Spain also in a single day. Seen like this, it is not surprising that the competition to gain a foothold on the screens of our mobiles and tablets is fierce. Of all the downloads, the vast majority are made for two reasons: prior knowledge of the App or search. For this second case a new acronym has appeared: ASO ; or what would come to be the techniques to position an App in the first positions of the results lists of any related search. According to data recently published by the firm Apptentive , approximately two-thirds of all downloads come from direct search. With this, the ASO becomes a good travel companion when it comes to promoting an App in the markets. And it is that although it is true that he bets a lot and well in the development of Apps ( Do not wait any longer to do yours !) In Marketing applied to Apps there is still a long way to go. To improve the positioning of an App in searches, different aspects must be taken into account. They can be cataloged in “on-metadata” aspects, which would be the icon, the name of the App or the description; and the “off-metadata” that have more to do with the number of installations achieved, the ratings and the comments. Although these second aspects are perhaps less controllable, those that can be optimized are the first. Tools such as Sensor Tower, ApptWeak, Appnike, MobileDevHQ, Appcodes, SearchMan, App Rank Corner, App Annie and Distimo are, although most of them are paid, very useful to collect information from both our App and the competition such as having better feedback from users to improve day by day. In the free tools section, AppSnippet Preview is placed, a new tool designed to help position an App in the markets based on which each developer can see how the publication file of their App will look before to process it. A good token improves its organic positioning at the same time that it can attract the attention of users to install that particular App. Speaking to the newspaper Abc.com , Daniel Peris, the creator of this software, commented a few months ago about the problem it poses for developers not know how this file will be displayed before its final publication in the different stores. AppSnippetPreview is the first web tool that allows you to create and simulate application files in the main stores, App Store and Google Play . With this tool, which is also free, you can carry out different preliminary tests to get the perfect file for an app before its publication or update. And as in all these cases, it is not enough to do it right, but we must also avoid doing it wrong, the company PickASO has published an exhaustive report in which it explains what to do and what not to do. The most common errors are that relevant keywords are not used in the name of the App, that no keyword study is carried out, that a competitor analysis is rarely carried out, or that even the use of terms and brands of the competition is used on which the different stores apply penalties, or that the landing is not optimized or that, finally and to save time, the same strategy is used ASO in all stores. So with all this you are more than ready to create and promote your App .