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An App to drink smartly (and in moderation)

Advertising action or awareness element, we do not know but the fact is that Pernod Ricard , recognized brand of schnnaps, has implemented a App to promote the responsible consumption of alcoholic beverages . Based on an algorithm based on age and weight, Wise Drinking will warn us of the consequences of continuing to drink. The App, available for Apple and Android devices, has as its main mission to warn us when we have exceeded the recommended limits for alcohol intake. To do this, it focuses on 5 data such as sex, weight, whether they have eaten recently or not, the number of drinks taken and their alcohol content. Based on this, the Wise Drinking will tell us if we are in a good moment or if we are going like a vat. In case you have had little to drink, the message that the application will give us will be “You feel good, you are socializing, so enjoy the moment, take your time.” However, when things have gotten out of hand or are on the verge of doing so, the warning will be somewhat more serious, especially in the face of the possible consequences: “You have exceeded the limit, you are close to losing consciousness. Stop drinking Take a deep breath, relax, and drink water. If not, tomorrow can be painful. ” In this second case, the GPS location option of the main accesses to public transport will be especially useful because it is already known that if drink should not drive . Likewise, if you want to keep track of alcohol consumption, the App allows you to open a historical record with a calendar to keep track of the amount of alcohol that the user consumes in more detail. Anyway, with or without App, remember: always in moderation.

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