“A successful app doesn’t have to be expensive and complicated”
The mobile world is constantly and rapidly evolving. It is already the device of the users par excellence and therefore, it is essential for any company to have a presence. With increasing advertising investment, advertisers are already beginning to enter an enormously fertile field, but which, in turn, is not without its challenges. Virtual reality, artificial intelligence, e-commerce and apps are the main challenges that marketers will have to face in the coming months.
With increasing advertising investment, advertisers are already beginning to enter an enormously fertile field, but which, in turn, is not without its challenges.
Virtual reality, artificial intelligence, e-commerce and apps are the main challenges that marketers will have to face in the coming months.
Although, ad blocking, the lack of effective measurement tools or the need to create a consistent strategy on these devices are concerns that still persist.
To clear up doubts and learn more about the mobile field, at MarketingDirecto.com we wanted to interview Sabrina Boado , chief marketing officer at King of App , a company that makes an open source platform available to the professional community, which allows you to create apps quickly and easily, with full control over the creation of any of its components.
You want to read more about the interview click here 
