A niche market is a marketing term used to refer to a portion of a market segment in which individuals possess homogeneous characteristics and needs, and the latter are not fully covered by the overall market supply.
The basis is the target audience segmentation
The app market niches are based on recognizing, through segmentation, new business opportunities arising from unmet needs, and then be economically exploited by a company, although it may also be because there are not enough companies to supply that need.
In this part of the market you must understand basic aspects to be able to have a fruitful activity that is broad enough to derive a business from it and you should know if there is some competition, you should not take competition as something negative, since it tells you that there is already an audience and that, therefore, there is demand.
When choosing a niche market you will have to think about what kind of client you are looking for with the product or service you offer, in order to limit and find that target audience and attack with relevant and valuable information. There is something that all niche markets have in common or, what is the same, something that will allow you to locate them and know that it is a niche market.
How to find a profitable app market niche?
For a niche market to be profitable, it must meet certain very important characteristics:
- It must be big enough to offer you the possibility of doing a business from him
- It must be a market with a growing demand and with a future projection of that product or service
- It must be a market with certain competence, from which you can learn and improve your products and services
- You must know the sector perfectly or have a team of people who know it
Why is it so important to find a profitable app market niche?
Now, when it is the case of creating an application, it is not enough to have a brilliant idea, it is also necessary to poll the market and see how many applications have already been developed of the type you have in mind. It is a check that in the long run will save time and money to the developer of mobile applications.
Investigate the market is an activity that can provide us with a lot of valuable information when developing the application for our client and can give us a clear idea of all those who have gone there before and the type of work they have done, that is, if Your app has had some notoriety or not. It is necessary to identify the target audience, that is, the market niche and then we can try to find out what is the need that we want to cover with the development of the application.
In the case of the creation of mobile applications for companies, the app market niche is very specific since we focus on a specific sector or very select professionals such as lawyers, doctors, dentists, etc. Here is the specialist who has a very clear idea of what you want to achieve with the application and transmits it to the developers of apps to get that extra performance that your business needs.
Once the client has identified their own weaknesses and the possible solutions to solve them is when the expert in mobile applications comes into play to provide ideas that focus on the direction that the customer has marked to meet the needs of your business. This is one of the main advantages of addressing a micro-market niche, that the customer is much more involved in the whole creation process and the results are usually of a high quality, although, as always, modifications and modifications must be made.
The companies that develop mobile applications always have the challenge of working with small companies because they know that the application they develop will be unique and exclusive and will only be used by that company. Like everything, it has its advantages and disadvantages.
On the one hand they know that they will not sell thousands of units of their app as if they offered it in the App Store and competed with hundreds of other mobile applications. This is will be a specific application, designed for a single company to help her overcome her difficulties. Therefore they will charge based on the results, the quality of the application and to verify that it will effectively serve to shore up the weak points that were detected at the beginning of the process. That is the challenge to overcome.
In the case of applications that are designed for a wide niche market, that is, practically all potential consumers of apps, the challenge is of course another, it consists of selling the largest number of applications and surpassing other companies in the market. mobile applications.