Ello, the other network?

Crouched in a corner, behind the shadow of other greats. This is how Ello has taken off, the social network that everyone points out that, this one, can cast a certain shadow on Facebook . The reason? Some say it is because they do not allow advertising, others because it is simple , others because they are fed up with the usual and are looking for new things. Be that as it may, in a few days Ello has gone from a forced lethargy to sowing powerful expectations . Ello is a social network that in its founding principle makes it clear that advertising is not its business model, or selling user data to third parties. The promoters of Ello believe in a freemium model in which the user has basic features and pays for more complex ones. These conditions are for many what they were waiting for to make the leap and put aside the almighty Facebook that together with Google houses in its possession a large amount of sensitive material related to its users (that is, our ). “No Ads , we are free to design user features first, with no advertisers in mind. We also do not sell the data, and we even offer our users the option to unsubscribe from analytics tracking of their sessions when they use the network ”, explained its main promoter Paul Budnitz , a man who on the Ello website defines himself as someone who “conceive and create beautiful products that change the world.” This was born as a private social network and it was not until recently that it began to open to new incorporations – always, and still, by exclusive invitation of one of its members or by buying them on the black market for about 5 euros on eBay-. However, its growth is being spectacular, reaching doubling users every two or three days, which will soon have its version in Mobile App for Android and Apple devices. The only “but”, the only shadow behind it is the privacy policy that will apply since at the moment it does not have privacy controls and it does not contemplate the possibility of being able to block someone who Comet abusive behaviors . It will be necessary to see how these issues are saved in future evolutions of the platform or if they are included as extras to pay.