Why is it important to include mobile marketing in your strategy?

There is no doubt that a modern marketing strategy should always include mobile marketing. Why? Well, there are 5.2 billion people on earth (731% of the world's population) who use mobile phones, 401% of whom own smartphones.

And what do all these users do with their smartphones? Among the 3 most popular activities are: email (78%), web browsing (73%) and Facebook (70%). It is no coincidence that Google and Facebook are the companies with the most users. downloaded applications , reaching one billion downloads. The small and medium-sized enterprises have their work cut out for them: Since email usage is the first and most important activity on smartphones, email marketing has become a vital part of the digital marketing strategy. Marketing KPIs Relevant to your email marketing strategy are the percentage of users you are reaching, the open rate, the click rate, etc. These factors are equally important on mobile devices. But how do marketers perceive email marketing today? And what is the real impact of different mobile strategies? Check out these statistics to understand how this channel is growing and how all stakeholders involved in the market view it.

Mobile Email Statistics

A large majority of US adults have a favorable view of companies that use email to communicate with their customers; 72% has given good reviews . Email reception on smartphones has increased by more than 20% each year. The number of mobile email users is expected to grow at an annual rate of 12% over the next four years. Unfortunately, not all marketers have effectively adapted to this rapid change: 17% of marketers do not have a strategy for mobile email and only 21% say they have an advanced mobile email strategy. This would explain why 53% of all marketers have a mobile email strategy. conversations In 2015, 29% were carried out on desktop computers, while only 29% were carried out on smartphones and 18% on tablets.

Email automation and personalization

More than 75% of email revenue comes from automated, personalized emails – campaigns that aren’t sent out en masse. Personalized emails are 26% more likely to be opened. The simple task of putting personalized subject lines can mean a lot to businesses. small and medium-sized enterprises , as they lead to an increase in the 41% open rate and generate higher volume transactions and revenue.

ROI of email marketing

Digital marketers rate email as their most effective marketing tactic and say it has the highest return on investment (ROI) of all digital channels. The average ticket from a user transaction coming from email is 3 times higher than user transactions coming from social media! Email is the most successful online technique in B2B marketing, with nearly a third of B2B marketers stating that it has the most significant impact on revenue with an ROI of 3.800%. Mobile devices contribute significantly to the ROI of email marketing, but 8 in 10 marketers say they struggle to measure it. They seem to generate far more leads but considerably fewer conversations, which has discouraged many from investing more. The iPhone, for example, has an open rate of 42%, but only an 18% conversion rate. In fact, while iPhone users open the most emails, they also spend the least amount of time looking at emails.

Mobile advertising statistics

The App Store Optimization (ASO) It is much more than just getting good reviews for your app, and investment here is crucial for mobile app marketing. Marketers have noticed this and are generally planning to increase mobile budget from the current 81% to about 201% . Mobile ad spending saw a 50% increase in 2015 compared to the previous year. In the US, digital ad spending reached 150% $ out of which 13% $ was spent on mobile advertising. In 2015, the industry that ranked as the most aggressive in digital marketing was the entertainment industry with almost 54% of digital ad spending while media brands spent 51% .

Mobile Shopping Statistics

Mobile sales will account for 25% of all online sales by 2017 across the Americas, and mobile commerce will account for 30% of global e-commerce spending by 2018. Email marketing typically drives around 20% of retail traffic and often an even higher proportion of orders (25-30% for some retailers). While over 50% of emails are opened on mobile devices, mobile devices only drive 18% of orders. Another reason to implement ASO is that online purchases are up to 12.7% higher on smartphones than on desktop computers.

Mobile Social Media Statistics

Facebook reported that mobile revenue in 2015 accounted for 76% of its total revenue and Twitter reported 88%. Marketers who use email in combination with social sharing can generate more revenue. Some reports found that social sharing buttons increase click-through rates by 158%. Once the user converts, it should be easy for them to tell their friends about their great experience through social media. Facebook is one of the most downloaded apps and 189 million Facebook users are “mobile only.”

To help you optimize your mobile app, achieve higher rankings in the app store, and increase engagement between your business and your customers, King of App provides you with a variety of services and configurations that make your business more visible and attractive to the public.