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Tristán Elósegui: “What is a chatbot and how to apply it to a marketing strategy?”

One of the recurring problems of companies is customer service. They need to serve many people at once and do it well. And this is expensive and difficult to manage. To do this, they have traditional channels (stores and call centers) where customer service is expensive and difficult to manage.

In this article, Tristán Elósegui talks about Chatbots, as well as the advantages of applying them to our company's marketing strategy. To access the entire article, click here here.

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