The technique that is transforming the world of e-commerce: King of App and Unified Commerce

Unified Commerce is a business strategy that seeks to integrate all of a company's sales channels into a single platform, offering a unified shopping experience for the consumer. King of App is a company that has adopted this strategy and applied it to the creation of embedded mobile applications, offering a seamless user experience between the web and the mobile application.

Using all the resources of a website in the creation of a mobile application is one of the key aspects of implementing Unified Commerce in King of App. Thanks to this integration, any action performed on the mobile application is immediately recorded on the website and any update on the non-structural website is updated on the mobile application in real time, ensuring that both platforms are always synchronized.

But King of App has not limited itself to just this integration. The company has developed complementary technologies that allow communication automations to be sent to the application in the form of push notifications. This means that, for example, if a user makes a purchase on the mobile application or on the web, a notification can be programmed to inform them whether the transaction has been successful or not, or to notify them of the status of their order.

This ability to automate communications is one of the biggest benefits of Unified Commerce. By unifying sales channels, a complete view of the customer can be created, allowing communications to be personalized and automated based on the actions the customer takes on the platform. This personalization not only improves the customer experience, but also improves the effectiveness of communications and marketing actions.

Unified Commerce also makes it easier to manage an online business. By having all sales channels on a single platform, inventory, order and billing management is simplified. Integration with payment POS systems allows payments to be processed securely and quickly, reducing errors and waiting times.

In addition to all the benefits that Unified Commerce offers, King of App goes one step further by being an open source platform. This means that we not only have the freedom to customize and adapt our app to our specific needs, but we can also connect it with any other external tools that we use in our business, such as tracking tools or JavaScript code.

Thanks to web embed technology, the integration of these tools is simple and effective, but if we need greater precision or greater control, we can install any additional tool we want. In this way, we can ensure that we have complete control over our actions and those of our clients.

For example, if we use a user behavior tracking tool, we can connect it directly to our app and gain valuable insights into how our customers interact with it. This allows us to optimize the user experience and improve our customer service.

Likewise, if we use a CRM or ERP tool, we can easily connect it to our app and centrally manage all of our customers' information, such as their orders, preferences, and purchase histories. In this way, we can offer a more personalized and efficient service to our customers, which translates into greater loyalty and retention.

Ultimately, the implementation of Unified Commerce at King of App has enabled the company to offer a unified user experience, simplify business management, and improve the effectiveness of communications and marketing actions. In an increasingly competitive market, these advantages are crucial for any company seeking to improve its market position and offer a superior shopping experience to its customers.

In short, King of App offers a complete and customizable Unified Commerce solution, tailored to the specific needs of each business. And thanks to its open source nature, we can integrate any external tool we want and have full control over our actions and those of our customers. This allows us to offer a unique user experience and improve our efficiency in all aspects of our online business.