How to connect with your users through push notifications via a business app

Getting users to install your app is just the first step in generating leads. mobile engagement, but Getting them to use it regularly is much more complicated. If you do not perform the set of appropriate tasks to retain them and keep them happy, they'll likely forget about the app entirely after using it once or twice. Keep in mind that you'll be competing for their attention in an ecosystem with plenty of other cool apps.

Use push notifications to connect with your users

The Push notifications are messages sent to a mobile application and, unlike SMS messages or emails, they can only be sent to users who have installed the application and have agreed to receive them within the smartphone settings.

Push notifications can be a very effective communication channel for your company's application Because, unlike emails, which can often be blocked by spam filters, push notifications are able to communicate directly with the user through their device, resulting in a more personal communication.

A very interesting user contact tool with which, however, it is necessary to have control and be moderate, since it isSending too many push notifications can have the opposite effect: make users flee from our app and uninstall it.

Many app developers launch the approval of receiving push notifications right after download and installation with a message that directly says “Allow push notifications”.This strategy can be a bit intrusive, since the user still does not know if the app will be useful enough to receive notifications.

It takes a little time for the user to decide whether or not they are interested in enabling push notifications for your app.

Here are some situations where sending push notifications would be effective:

• Keeping users up to date on new content
• Convert your app users into customers
• Send a reminder
• Increase your business sales
• Improve your customers' experience and loyalty

Push notifications as if they were SMS, not emails

A common mistake many companies make is communicating via push notifications in the same way they do via email, a major mistake since each tool must respond to different strategic actions.

When thinking about the content of your push notification, you have to think about the SMS messages we sent to our family or friends, as this will help you design more personal, shorter and clear notifications. If you apply this rule, you will likely have a short message that provides valuable information to the user.

Know your user to hit the nail on the head

To achieve a more personal and, therefore, more effective Push Notification, it might be interesting to communicate with the user by addressing him or her by his or her own name, since this way you will be impacting him or her in a more intimate way.

Push notifications should be useful, relevant and appropriate to the context of each user, as their relevance is the key to their effectiveness.

When scheduling your notifications, you should also set them to be sent at the right time to avoid being ignored.

As with any digital marketing action, there is a lot of testing to be done. Find out what time of day generates the highest opening rate and what day of the week generates the best results. engagement with the user. Doing this will help you get to know your users and their behavior within your application much better.

Be honest and authentic with your users

The first thing users want to find in brands is honesty and sincerity, and this attitude is also included in the use of Push Notifications. Customers can easily spot brands that are not entirely sincere, so be careful when writing your messages and try to be consistent with your brand values.

According to Peopledesign“Authenticity speaks volumes. Brands that tell a genuine and honest story are the ones that people like. Consumers believe in these brands.”

Functionality and efficiency in the form of push notifications

Above all, it is important that your push notifications add value and improve your users' routine. They should be useful and attractive, and under no circumstances should they be annoying. More than 501% of mobile app users find Push Notifications inconvenientThe other half finds them useful, but only if the content includes valuable information. Make sure that Push Notifications will help your users.

No matter what type of organization you are, you need to make your users’ lives easier, simpler, or more fun. Ask yourself this when writing a Push Notification: Why will this message be useful to your audience?

Be entertaining. Useful, but fun.

It's time for brands to stop addressing users so seriously. Millennials want to have fun and companies need to make sure they are giving their customers a good time. You shouldn't take things so seriously. Be brave and you will reach your audience better.

Short and direct Push Notifications

The best Push Notifications are less than 25 characters longUsers don't have time to read long messages, and simple and concise texts are the most effective. However, you must make sure that they are clear and that what you want to convey is clearly understood.

There are platforms that allow you to compose two different versions of the same Push Notification and then do A/B testing to find out what works best and find the balance between brevity and effectiveness.

As we have seen, Push Notifications can be a powerful weapon to improve user retention in our applications, but you have to do it right and test all the options available to you until you find the one that works best.

And you, what strategy do you use?