Promote your app. Get more downloads with these simple techniques

One of the big problems with selling mobile apps is being able to convey its advantages as a communication tool and promote it to your audience.

Your app is capable of performing many functions, but when you present them only in writing, it becomes information that is not entirely functional. Not only does it look less attractive, but you force the user to read texts that are often too long.

Although text is a useful tool for communicating, you should think about alternatives to reach an audience accustomed to the visual element, often lazy when faced with a high number of digits.

Now that you know the Advantages of having an application in your company and you know how much it costs to develop it, you need to know the most important thing: how Promote a mobile app to start getting downloadsThe budget you have allocated to the creation of your app should be similar to the one you will allocate to its promotion. That does not mean that all methods involve paid promotion. There are many creative and free ways to start an app promotion plan.

Start by choosing an attractive and easy-to-remember name

He Your app name has to be unique and easy to pronounceIt should include the most important keywords for your business and give clues about the problem it will solve for the user who decides to download it.

Try not to exceed 12 characters

Make it SEO friendly. Uses terms that consumers enter into search engines when thinking about mobile apps, choosing a compound name can be a good option, for example, like WhatsApp or Evernote.

Choose the correct category for your app

You need to choose a category and subcategory for your app. While this may seem simple at first, there are many apps that don't fit into any of them. In this case, you should think about the user and ask yourself the following question: In which category are my potential customers? The selection of the same will be decisive in the promotion of the app. Once launched, you can change the category with each update.

Create amazing icon and screenshots

As in any business, first impressions are what count. When it comes to promoting an app, Visual design will be key in the client's decision. And that design that is initially presented to you usually coincides with the icon and several screenshots that explain the content.

The icon is what will differentiate your application. It must be attractive enough to stand out among thousands of similar icons with which you will share the same storefront: Google Play or App Store. The features that must be included are different depending on whether we launch the app for iOS or Android.

The best option is to leave the icon design in the hands of a freelance or internal designer who will help you create the image that best suits the personality of your application, as well as the design of your brand, your website or any other landing page.

Before deciding whether or not to download the app, the user will also encounter several Screenshots that should describe the operation of the application. Make sure that these are also in line.

Here are some of the goals that app screenshots should meet:

• Provide a feeling striking, eye-catching and informative about the application.
• Explain what the app does. If you have to include a screenshot with personal details to explain something important, try to replace it with one that simulates the situation as closely as possible.
• Convince users to download the app.

Write keywords that make your app more visible

The choice of keywords, just like in content marketing, can determine the success or failure of promoting an app. In fact, the concept of SEO adapted to the mobile channel already exists: ASO (App Store Optimization)App stores will become increasingly competitive, and you should strive to make your app number one in search results.

Create a blog and share your content

Content marketing is important for all businesses, especially when it comes to e-commerce or mobile apps. You need to write content that your potential customers will be interested in. Put yourself in their shoes and attract them with useful information. Once you start getting organic traffic, include a banner on your blog to the page where your app is located and you will see how quickly your downloads will increase.

A good way to start promote a mobile app is to create the blog a month before the launch. You can talk about the development process and the benefits of your app. It will also serve to receive the first questions or suggestions from future clients.

A good example of a blog to promote an app is Buffer. They update daily content that is of great interest to their audience and widely shared on social networks. The only advertisement they introduce is a banner on their landing page that remains static on the right side of all their content. The conversion of most of their readers into customers is assured.

Promote your app on social media

Nothing you don't know. Use social media to promote your app daily: Facebook, Twitter, LinkedIn and Google Plus are essential. Also, something as simple as including a link to your app on all your social media profiles will help you stay on top of promotion. It's also interesting to create a Pinterest board with blog images, infographics or all kinds of visual content that identifies with your app.

Create a video of your mobile app

It doesn't necessarily have to be a tutorial or an explanatory video. You can create a video that is thought-provoking, fun, creative or simply tells a story. The important thing is that the user can relate to it and be interested in learning more about the app.