Blog, Mobile Marketing Strategies

What is mobile commerce and how it has revolutionized the way we shop online

Every time More people are starting to shop via mobile devices. This fact has caused online stores to have to adapt to this new situation: the mobile commerce revolution. Therefore, It is key that stores have a mobile version that is as optimized as possible so that the user has the best possible experience. On the other hand, online customers quickly switch from one device to another. Only very rarely do they end up buying from the device they started their search with. Therefore, Where is mobile commerce headed?

The key: a clear objective

Setting a clear and direct customer journey is key when designing websites, but it is even more important in the mobile commerce optimization. Customers are looking for quick and accessible answers to their questions without having to go through long texts or spend too much time searching. If only the information about the content sought is needed, it is crucial that the search results only show the full text if the user requests it.

Facilitates quick channel switching

No matter how good your store's mobile version is, there will always be users looking for information that doesn't appear on the product page. For this reason, It is recommended that you provide a link to the web version of your storeGiving your user the option to choose which version they prefer gives them more freedom and a better experience.

Avoid conversion killers

Online stores naturally have forms: for newsletter subscription, for new user registration, for searches, etc. They are everywhere! However, thePoorly implemented forms can ruin the user experience and become the dreaded “conversion killers”, especially when shopping from a smartphone or tablet. To avoid the dreaded shopping cart abandonment, it is important to help the user fill out forms and ask for only the strictly necessary information. This can be achieved by using mobile software and HTML5 keyboards. This way, an alphabetical keyboard will appear when filling out an “email” field and a numeric keyboard when filling out a “phone number” field.

Optimize loading time

Customers are impatient and do not like to waste time. Improve the loading time of your mobile store We recommend that you minimize CSS stylesheets, Javascript files and, above all, reduce the size of images without losing quality. Thanks to these simple details, you will improve the loading time of your app and prevent many users from abandoning their purchase for this reason.

Your app icon is a shortcut to your ecommerce home page

The success of an online store almost always depends on repeat purchases from its customers.By installing the app on their device, customers have your store just a click away. It's like saving you to their favorites on their internet browser.

Potential clients

The simple fact of Having an app helps your business increase your chances of selling products and services. Being open 24 hours a day and being accessible from anywhere, your number of potential clients increases. You just have to make sure you have a current catalogue of services and products.

Social networks

Many of the most successful m-commerce sites have a key feature: being synchronized with social networks. This possibility It allows you to access new clients, thanks to the contacts of users who are already using your app. We want to insist on the “Mobile First” philosophy which says that if you want to be a successful business, you should first think about how to reach your customers on their mobile devices. Mobile versions of stores offer a simpler, more effective and faster way to buy via smartphone, but they need to be well optimized. Otherwise, you will end up with a high bounce rate and abandonment.