How custom alerts can improve your app's conversion rate

The Push Notifications, those alerts that mobile devices display even when they are inactive, warning about updates, news or any activity within an application are becoming a key tool to improve the conversion rate of your app.

If we used to search for information on Google, now, in the age of mobile phones, the trend is to have content sent to us.

This is due to information overload: There are so many applications that we have installed on our mobile phones that, if they do not send us a notice from time to time, we forget that they exist.

Using push notifications is an essential strategy to increase your users' interaction with your application.

What is a push notification?

Push notification is one of the most effective mobile marketing strategies. It is a short message of 126 characters that are sent directly to users' mobile phones. It is a effective way to get people's attention, report interesting news and much more.

Most importantly, users do not have to be using the app to receive notifications. As a result, Push notifications are the perfect tool to reach users at all times.

Steps to consider before sending your push notifications

Check the time

This step is essential to send the message to users. You don't want to wake them up at 5:00 am because you've posted new content, so be careful. The best time to send push notifications is during the day, during working hours. Many people sit in the office during breaks (breakfast or lunch, for example) and can glance at their smartphones and see your message. It all depends on the type of app you have. Sending notifications from a news app is not the same as from a travel app.

If users live in different countries, calculate the time difference. A notification sent during the day in your country may be received in the middle of the night by other users around the world.

Manage the frequency

It's also quite important! It's very likely that The user may find it annoying to receive hundreds of notifications irrelevant and repetitive throughout the day.

This tool is as invasive as it is powerful, so be careful and Don't send notifications with extreme frequency, as your users may end up deleting your app.

Remember that quality is better than quantity. Three or four notifications per week are certainly enough. Also, only send them when you have something important to communicate.

An update to your app or the publication of an exclusive article are examples of news that might interest users. In any case, ask yourself how valuable the information is to your users, whether it is useful to the entire audience or only to a small group of people.

Write an attractive message

Keep it short and fun. Imagine notifications being sent as tweets – they need to be direct and to the point. Your users must perceive with a quick glance, the importance of opening the notification in question. Otherwise, you will annoy them and they will dismiss the idea of seeing it.

Don't leave what you expect from your users up in the air. Use clear calls to action.

If it’s a discount, highlight the amount and how to use it. For example: “20% discount on haircut with the following code: PROMOCODE.” In case of new written content, don’t just say “here’s a new interesting article.” Summarize the topic.

Don't exaggerate

The secret to success here is to find the balance between providing interesting and useful information, at the right time and without annoying the user. Avoid repeating the same notification or filling up your user's phone by sending too many messages every day.

Choose carefully what you want to send, select the content that best suits the speed and immediacy of Push Notifications.

Alerting users to an upcoming sale or letting them know about upcoming events will look great in a notification.

Hit the target

Knowing your audience can make Push Notification response rates, which are already high (between 40% and 60%), even higher.

Reach a user with a appropriate message for your profile increases the chances of interaction and success.

Example: If you send notifications about discounts on your makeup products to a large number of men who are not interested, it will not generate good results. Schedule the sending to the female audience and the chances of success will increase.

Analyze the results

Take advantage of the fact that sending push notifications has no additional costs.we try to find the best result.

Try shorter texts, then longer texts. Or try texts in a formal style and then a more colloquial style.

Evaluate the responses and try to understand how they respond users to your alerts. This way, your notifications will improve and become more efficient.

As you have seen, push notifications are very important when it comes to create your app and retain users. Follow these steps and you will see how your app becomes your users' favorite.