Why You Need a SaaS Conversion Funnel to Succeed

Let’s start with the basics: SaaS stands for “Software as a Service.” How did SaaS come about? Before the Internet, when you wanted to use software, you needed to buy a CD; today, it’s considerably easier to get your product to customers. But wait, if you’re no longer selling your software as a CD, how are you going to monetize all your hard work?

People may want to try it out first, or they may only need some of the features you offer. To maximize revenue and develop the right new features, every SaaS company needs to understand its conversion funnel. A SaaS conversion funnel is simply a combination of good conversion techniques. marketing and sales . Through this marketing funnel , you can filter your audience with information and content that will make it easier for potential leads to make purchases. This is a great form of marketing because in addition to letting more people know about your product, visitors can give you valuable feedback to improve your product, saving you time and money! Other services that would benefit from conversion funnels are: forms, newsletter signups, website features, content downloads, etc. Most of the SaaS companies follow the new funnel structure of marketing and sales to acquire new customers. Generally, four phases can be identified, each one is an opportunity for you to approach visitors, prospects and customers depending on the phase.

1. Site Audience and Marketing

He marketing funnel The SaaS business starts with creating interesting content, such as informative blogs, presentations, or useful material for your audience. Present your product or service by focusing on the problems and challenges of the target audience. Show your visitors that you understand their challenges and are there to help them. The next step is to improve the website’s positioning in search engines. A high-ranking page is a great asset for the company because, unlike keyword campaigns, the benefits will be long-term.

2. Test registration

The sample content you are giving is extremely important, it should explain to your potential customers how the product works and how it is better than its competitors. Out of the total number of people who visited your website, how many have signed up? If this number is low, maybe your content is not that engaging or you might be attracting the wrong audience and you should consider looking back at step one. If they are interested in your content, you will become a go-to for future inquiries. Congratulations on your success ! you have a potential customer reading your blog, downloading your content, or signing up for a free trial.

3. Using your software as a service

After the free trial, don’t stay quiet for too long – announce new features and improvements regularly. You need to make sure that potential customers are always up to date with what’s new. Show them how innovative your product is and involve them in the processes. Use their feedback to improve your product – they need to be on the cutting edge. Don’t forget the number one goal – getting potential customers to use your product! Your interactions with potential customers at this stage should help you identify why some users are dropping off. Which emails have fewer opens? Why are users unsubscribing (you can find out with a survey)? This will help you know if you’re losing potential customers or just filtering out non-paying users. Having real, tangible data on what users are doing on your site is very important to maximizing your business’ potential.

4. Paying customers

This is the last step of your acquisition funnel, and it justifies all the efforts and will ensure the economic viability of this business model. You will be able to ensure the economic viability of your business model, as long as you keep the customer acquisition cost (CAC) in balance with the average values generated throughout the life cycle of a customer (LTV – Lifetime Value). Sales funnel conversion rates can be measured step by step, and it is important to understand what happens at each stage, since in most cases it is cheaper to improve rates in the middle of the funnel than to attract more visitors to the website. This is called optimizing the sales funnel. Another important task in this whole process is retention. In the long term, it is the difference between success and failure if customers make regular payments or return for high-value transactions. Here you have: 5 Smart Tips to Increase Mobile App Retention What you really want to avoid is low retention or high churn. To achieve this, you need to help users learn how to use your product with practical tips or tutorial content – anything that helps your customers continue using your product. Happy SaaS customers provide amazing benefits as they share their information and recommend your product, bringing you more leads.

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