The calling is going to end, and it is over

The trend is clear and what for many is an obvious fact due to observing the environment, the data confirms it. In Spain Talking on the phone is coming to an end. The proliferation of Instant messaging apps has killed voice communication. The telephone, originally conceived as a means of voice communication, has now definitely become a written medium in what can undoubtedly be considered the biggest transformation of a media outlet to date.

The data revealed a few days ago by The App Date corresponding to the Fifth Report on Apps in Spain reveals that almost all citizens prefer to send a message rather than call by phone. Specifically, 96% of the population is more inclined to write (with more or less blunders) than no to the calls. In that, obviously, he has had a lot to say WhatsApp, the application that we all have installed and that is so difficult to overshadow.

Despite the massive presence of WhatsApp, a good number of citizens combine the use of different messaging applications. The most widespread options are Skype, Telegram either Line. Snapchat, an app with a large presence in other European countries, however it has a residual character among Spanish citizens with a level of implementation that does not reach 12%.

But it is not only that we use messaging apps more than any other means to communicate, but also, due to their immediacy and convenience, We do it continuously and practically compulsively.. Almost 40% of the population uses a messaging app several times an hour.

The rise of this type of Apps has even managed to transform “our most intimate habits - such as communication with our loved ones - which mobile applications have achieved. Its consolidation has not only marked a before and after in our way of communicating but also in our social habits and the way we relate to each other.", he commented Javier Navarro, CEO of The App Date Spain during the presentation of the aforementioned report.

Another of the notable elements that emerge from this study is the attempt to capture the state of the Apps market. With a slowdown in the volume of daily downloads, which reaches the not inconsiderable figure of 100,000 downloads, 3.8 million, the market seems to have consolidated while waiting for new stimuli that may come from the hand of Apps for alternative devices to mobile phones. “The results in Spain respond to the fact that our market is maturing. We have more and more information and We are more selective when it comes to downloading applications. It is a trend that is already very clear in the United States and that in Spain, although more slightly, is beginning to be recognized. From now on it will be more difficult for developers to get into users' phones but those who do it well will be able to stay longer," says Javier Navarro about this decline.

Regarding the preferred time for Spaniards to use applications, the report indicates that the peak time for application use in our country is between 6pm and 9pmAmong users, the majority (the 65%) are between 25 and 44 years old, with usage concentrated especially among those aged 25 to 34.

Here you can consult, very graphically, the total content of the Fifth Report on Apps in Spain.