Standing out in the Play Store crowd using ASO

I’m sure you’ve heard of Search Engine Optimization (SEO). App Store Optimization (ASO) is a little-known term in mobile marketing. It consists of a set of good practices, in addition to SEO, to optimize the application and improve their positioning in app store search results. Specifically, Make your app easier to find in organic search on devices. Marketers who are aware of App Store Optimization (ASO) practices are already one step ahead of most. This is the first step to getting your app noticed on the Play Store.

App Store Optimization (ASO)

Get visibility for your smartphone app in Play Store search results involves several factors. ASO includes optimization of elements on the site, but also other factors such as ratings and reviews.

Keywords that match your search objective

When a person searches for an app, they usually type a few words into the app store search bar. Knowing exactly what people are going to type is one of the most important points of an ASO strategy. Keywords have a huge impact on the store's algorithms. Carefully choose the right terms to help you find the right one. attract more customers to your smartphone app on Play Store.

Clear and complete description

For the Play Store, keywords are identified in your description and you have up to 4,000 characters to make a relevant description with multiple keywords. In the Apple Store, the description is not as relevant as in the Play Store, and keywords are placed in a specific field that is not visible to users.

Nice screenshots showing the benefits of your app

Screenshots have a huge impact, the first impression of the app's appearance directly influences the user experience and the vast majority of people take a look at the design even before reading the description. Along with video, it is the main conversion factor on the page.

Get reviews and good ratings

Ratings and reviews are relevant to the organic search algorithm. If your application If you have good reviews and positive comments, your ranking goes up. If not, it goes down. Also, the opinion of other users directly influences the decision to download or purchase. These are the basics. Now you can start with other strategies:

Create a “viral” video

Take advantage of Youtube and follow the standard “viral” marketing model. Create smart, catchy and clever demo videos to attract the largest group of people, increasing the user participation Here are some tips for implementing this easy and inexpensive strategy.

Do something amazing

We are currently exposed to an ever-increasing amount of information in our daily lives. A natural reaction to this for many people has been to simply become indifferent to “normal” content. You have to create something truly amazing that is extremely relevant to your target group.

Look at the influencers

Every topic has a passionate audience and you need to think about them to really generate viral content. To achieve high user participation , your content should be extremely relevant and amazing to them. Focus on something that has a great social value for the group you want to target. Don't focus on how this will benefit you.

You get what you give

Nobody likes to give free advertising to a small business, unless the idea has a very high social value and the campaign really generates value.

Online marketing outlets

You can use other outlets such as Longest.com which lists iPhone advertising networks and iPhone app monetization ideas. AppBeacon.com helps consumers discover new iPhone apps, post app reviews, find new products, receive regular pricing and feature updates, and also tracks app news. It's a great opportunity for attract more customers !

Traditional advertising

With AdMob, you can generate advertising revenue from apps for mobile devices continuously integrating banner, interstitial or video ads into your app. variety of formats This means you have plenty of opportunities to provide the best user experience. Banner ads appear at the top or bottom of the app screen and can suggest that users install apps, access websites, view products, etc. Banner ads participation in the application expand to full screen when the user taps on the ad. You can also join Facebook's public network, which focuses on advertising using Facebook's system as a developer to monetize your app. All you have to do is integrate your application with the Public Network, which can be done through a Software Developer Kit (SDK). After that, you need to determine the positions in which the ads will be displayed. The ad formats are the same as in AdMob: banner, interstitial, or video. Finally, you need to submit your application to Facebook for review – the process can take up to 48 hours, but it is done automatically. When Facebook has approved it, you can start earn income . To help you optimize your mobile app, achieve higher rankings in the app store, and increase engagement between your business and your customers, King of App offers you a variety of services and configurations that make your business more visible and attractive to the public.