5 Keys to retaining your app users

Suppose you have finally created a mobile application and you want to attract customers to it. One of the biggest problems with a new app is gaining enough traction and retaining customers. users so that the cost of each one is worth it.

User retention should be a priority in your strategy. Mobile MarketingIn fact, according to research by Appboy, less than 251% of users continue using the app the next day, dropping to just under 111% after a week. These statistics can be a barrier, but here are some tips that can help you overcome them:

1. Test and measure your analytics

Each application is a world and Each target audience has its needsMetrics will help you with your long-term retention by helping you understand who is using your app and what kind of demographics they are adopting. Why did they stop using it? Were they frustrated with a bug? Was the user interface confusing? It is important to understand why users have uninstalled or disabled your application. A tool that can help you with this process would be flurry.

2. First user experience

Needless to say, this is a vital part of keeping users engaged with a platform. If more than 75% of users have stopped using an app the next day after downloading it, it's important to make sure that at least The first impression was good. Instead of focusing on making a multi-purpose app, you'll need to make sure that the user interface The app is intuitive and keeps the design simple. The last thing a developer should do is burden the user with too much information, which can become confusing and frustrating. The main function of an app should be easily accessible through the main menu and leave the other features for later, when the user explores it once they feel more familiar with the app. Currently, the trend is to introduce a pop-up window with an explanation through a small presentation that guides users on their first visit, so that, as a tutorial, they can scroll through and learn how to use it. Some have created videos to explain the app. Using the app, but we emphasize that a guide or tutorial will help you explain it better, increasing the user's knowledge from the beginning.

3. Updates

A few years ago the app store used to look like this: We now know that the most important aspect for the user to feel safe when using download an application is that it is up to date, especially in e-commerce applications or those in which you have to provide your personal data. Nobody wants to download an outdated or buggy app. because it may seem like the developer has forgotten about the users. If they feel like they are not receiving the best services, they will not want to invest their time in your app and will use another tool, or worse, a competitor's app to continue with what they wanted to do.

4. Push Notifications

These are the Notifications that users receive at the top of their screen, even if the app is not in use. This could include any type of information, such as an event that is happening at that moment, a reminder to complete the action they have left undone, or a new update that will improve the app. After analyzing more than 39 million mobile users, Kahuna, a mobile marketing provider, has realized that Push notifications double user retention after 30, 60, and 90 days of downloading the app. When most people have given up, this technique can be the most cost-effective and efficient way to retain your users.

5. Build loyalty among your most loyal users

Maybe not just through the phone, but the best way to reach your audience will be to approach them wherever they are: through the networks social. This is the beginning of every current relationship, and what better place to start advertising and building relationships with your customers? The people who choose “follow”, “like” or “share” There is a reason why your brand posts are posted there. These people will be your brand ambassadors and help you maintain a loyal group of people who are loyal to your brand. We stress the importance of keeping your users informed about product updates, events, and any other important details to ensure that these people continue to use your app.

Conclusion:

The above keys focus on ensuring that user opinions are understood and heard and that work is constantly being done to improve their experiences. The most important thing to consider is that the application is intuitive and easy to use, especially for beginners so they can feel like they are creating value, which will increase your audience retention.

Do you have any other tips for increasing user retention in your app?