Reasons why WordPress is the most popular CMS in the world

WordPress is basically a content management system (CMS) and, to put it in a nutshell, it allows the user to create and maintain a website by themselves, without having to resort to third parties. But why is this tool considered the best? Most popular CMS in the world?

The platform allows you create your website from scratch, choose the visual appearance, integrate the functionalities you need, add pages, images, links, maps, videos, contact forms, links to social networks, etc.

Its main competitive advantage is that it is simple for any user, even for those who have had no previous contact with the web world. To use it, it is not necessary to know programming or have advanced computer skills.

8 aspects that differentiate WordPress from other CMS

Incredibly fast learning curve

From my point of view, WordPress is the simplest tool to manage content from your website.

Any user, no matter how new, only needs a few hours to understand and master this CMS.

Edit content, publish new pages or add photos and images It's as simple as doing it in Word.

When using WordPress, you won't be limited to writing just text. You can manage images, audio, and video. It also allows you to add YouTube videos, Instagram photos, tweets, or Soundcloud audio, by simply pasting the URL into your post.

On the other hand, it also has a very intuitive control panel and a visual editorIt takes 10 minutes to get used to the admin panel, from which you can control all the fundamental aspects of your website.

Offers custom templates

Another reason why WordPress is so successful is that it has Thousands of templates to choose from, offering all kinds of designs and styles at your fingertips.

Whether you want to create a photography website, an online magazine, a portfolio or an online store, there is surely a perfect theme for you.

On the other hand, WordPress themes are easy to customize. They usually come with their own options panel, allowing you to change the color, upload a logo, change the background, use different layouts, etc. without having to write a single line of code.

And if you get bored with the look of your website, change it. Keep in mind that Templates are independent of the content of your page. You can modify or change the theme at any time without losing your posts and entries.

The wonderful world of plugins

There are thousands of “small programs” ready to run. The so-called plugins, increase the functionality of your website in a spectacular way.

Traditional websites require programming everything from scratch, while WordPress plugins are usually installed in 3 clicks.

Some things you can do by installing plugins are:

• Add photo galleries, online sales systems, forums, maps, social sharing icons, search engine optimization improvements, subscription forms, surveys, contact forms, etc.

WordPress is ready for the mobile web

If your page doesn't look good and doesn't work perfectly on these devices, your customers will leave it and go somewhere else. Therefore, it is very important to have a well-defined mobile strategy to attract a larger number of users.

Have you heard of a “responsive” website?

A responsive design makes the website automatically adapt to smartphones and tablets, modifying its appearance to optimize usability on devices that have a smaller screen size and less power than desktop computers.

Most of the WordPress templates They are already designed to display correctly on mobile phones and the panel works on both smartphones and PCs, so you can easily manage your page from any device with Internet access.

WordPress and Google get along well

The WordPress tool has a programming very attractive to search engines, and there are also many plugins designed to improve positioning (SEO), such as WordPress SEO, The Yoast and Google XML Sitemaps.

If you also have a blog and generate content regularly, you will attract Google robots like a magnet.

Almost everyone agrees that WordPress is the content manager that delivers the best results In this regard, this is one of the biggest advantages of using WordPress for your company's website, in my opinion.

But, Why is SEO so important?

Well, because if your website does not appear in the first results of Google, it will have very little visibility.

• If the website does not have visibility, it will not receive visits.
• If your website doesn't receive visitors, no one sees your products.
• If no one sees your products, no one buys from you.
• And if nobody buys from you, why do you want to have a website?

WordPress as a web application development platform

At the moment, Web and app are the two most important communication channels, which allow a business to enjoy greater communicative autonomy in terms of its form and content, and WordPress has been able to adapt very well to this, becoming the main base for mobile applications thanks to its increasingly preparedness. REST API of data.

It's easy to monetize

Once you have a certain number of visits, it's easy monetize your WordPress website.

Can sell your products on the web, advertising spaces, affiliate marketing, offering your services, online courses, etc.

WordPress makes everything easier

Ads are easily inserted via widgets, you can manage e-commerce with a wide variety of plugins (including the popular WooCommerce), include pricing tables, etc.

After reading this article, I hope I have clarified the advantages of WordPress compared to other CMS. And you, do you use this tool as a content manager?