Push notifications: uses and advantages of including them in your app

The technological world is constantly evolving. New devices, smartphones and mobile applications appear every day and sometimes it is difficult to keep up with everything that is happening around us. One of the terms we hear constantly is that of Push Notifications. Do you really know what it means? First, you need to understand the difference between push and pull: in technology pull It is the client who initiates the communication, while with notifications push It is the server that initiates the communication without the user doing anything.

What are push notifications?

The Push Notifications These are communications that are sent from a remote server and received by the devices that have the app installed. Immediacy is the most notable feature of this type of notifications, since we do not have to update or run the application for the information to reach us. This communication with the users of our app allows us to have a constant and close relationship with them. There are different uses that we can give to these notifications and many advantages, both for the company that created the app, as well as for the end user of the same.

Uses of push notifications

There are many options for using push notifications: communicating news, updates, events... It all depends on the objective we are looking for. Blackberry It was the first device to implement push technology. It did so when it came to receiving emails automatically, without the user having to go into the app's inbox. Nowadays, there are many applications that have incorporated push notifications into their functionality, as they represent a very interesting tool in the field of marketing and can provide great benefits. They constitute a direct line of communication between the user and the brand or company behind the application and with them we can send them information about, for example: breaking news, special promotions depending on the product or offers segmented based on the user's tastes. As for formats, push notifications can include sounds or vibration, alerts or banners. If these formats are interactive, they can increase the user's response, as it will attract more attention through images or messages that seek their response.

Advantages of push notifications

Reach a larger number of users

We spend a lot of time connected to our mobile phones, and for that reason it is logical that it is easier to reach our audience through these instant messages instead of through other channels. Even if the application is closed, they will still receive the information we want to send.

Personalize the message

Push notifications help segment and personalize the information sent. Depending on the objective we have or the audience we want to target, we can include specific words or links that facilitate communication. The server controls the data that has been previously collected to send the appropriate information to each segment and increases the opening rate by 50%.

Increase loyalty

When someone downloads our app, they agree to receive these types of alerts or not. Users who agree to receive them generate a much lower message bounce rate and the conversion rate increases considerably. In addition, the personalization we have already talked about also means that these notifications are not rejected, because unwanted messages are avoided and only what may be of interest to the recipient is communicated.

They allow automation

Some media automate push notifications using segmentation, personalization and geolocation. In this way, we can automate the messages we send and personalize the content, the time of sending and the place according to the audience to whom we intend this communication. Push notifications also bring benefits to customers

They are immediate

The user does not need to constantly check the app or be using it at that moment to receive notifications. In addition, they will be the first to find out about what they like, since it allows them to access exclusive offers or information about anything that interests them.

They save battery

Since there is no need to check the app periodically or update it, push notifications save resources and battery on the mobile phone. Although this may seem like a less important advantage, it does have one for the consumer. They will not have to be constantly using their smartphone or consuming energy. The app sector is constantly growing and we cannot lose sight of the innovations that are being made in it and that can help us improve our position in the market and strengthen the relationship we have with users. King of App makes it easy for you to insert push notifications so that your app is enriched with content and generates engagement with its users.