Improve your app downloads with the best ASO techniques

ASO (App Store Optimization) It is nothing more than the positioning of applications in the different online stores. In other words, it is app SEO. Although there are several app stores, we will highlight above all that ASO works to position in the App Store and Google Play, the two largest and most well-known app repositories in the world. To give you an idea, 91% of the apps downloaded are through both platforms, according to The Forrester report. Do you want to know? How to increase your app downloads? Below we show you The best ASO techniques to position your app among the top positions in the stores.

ASO on Google Play

Qualification

Use a short name, which can be read directly in the search and includes the keyword you want to rank for. Google Play allows you to add to the title up to 50 characters. Since the store Google Play It does not give you the option to add keywords, they must be included in the title and description in order to position ourselves.

Description

The description must be at least 350 words, and with la keyword repeated several times: It is recommended once every 100-150 words. The maximum number of words allowed by Google Play in the description is 4,000 words so the more you use, the better. However, at first glance, users can only see the first three lines equivalent to about 80 characters. If the app has awards, media quotes or influencers, this is the place to reference them.

Icon

The icon It does not directly affect the positioning but rather the number of people who download your application. Create an attractive icon and avoid using a white background, as it will not stand out from the Google Play background.

Category

Choose the category that best suits your application, so that your users can find you more quickly if they filter by category.

Screenshots

Create attractive images of your application and add a video to make sure everyone can see the app working before downloading it.

Reviews

The more positive reviews and high ratings you get, the better your app will rank. If you don't get them naturally, you can always encourage other people to do so in exchange for money or ask your collaborators to rate you.

Downloads

The more downloads your app has, the better it will rank on Google Play. Yes, be careful because if you encourage a lot of people to download it and uninstall it immediately after, the effect will be the opposite, it could be considered “Black Hat ASO"and both stores penalize it.

Developer seniority

Google Play trust developers who have uploaded other apps before. Therefore, if you are a new developer you have a slight disadvantage compared to those who have been registered for months or years.

ASO in the App Store in 7 steps

Qualification

The title of the app is one of the most important factors of all. Here you have the advantage that the title can be up to 30 characters long, so anything below that scale and containing the keyword will be fine.

Description

In the App Store We will try to do it in a different way than before. Google Play. The goal is not to write a lot of words and put the keyword several times, but to encourage downloads. It is more advisable to make a short description and make people want to download the app than to fill the text with keywords everywhere. Repeat the keyword several times, but focus on making an engaging description.

Icon

The criterion is similar to that used in Google Play. Again, avoid using a white background as your app will not stand out in search results.

Screenshots

Show the entire application through screenshots or choose a video. With the images you can create a game with them, creating a kind of mosaic with continuity. The use of visual material is always recommended to attract potential customers.

Category

You can include a main category and a secondary one, although the first one will be the most important. You may think that nobody searches for applications by categories, but you would be surprised to know that it is something very common among users.

Reviews

Apart from the title, reviews are also one of the most important ranking factors in the App Store. The more positive reviews and comments your app will fly from the bottom to the top in the rankings.

Keywords

Be careful not to include too many or some not recommended brand names. Use those that are related to your app and that fit the searches that are performed in the App Store, and above all never SPAM. By following these steps you can go from having an application that no one downloads to be in the Top 10It is very important that you do all these steps as soon as you upload the app, because if a new app is downloaded a lot it has a much higher chance of going up than an older one. There are other stores like Amazon AppStore or Windows Phone Store to which we could also apply many of these tips.