Tips for a successful app

400,000 Apps have never been downloaded. Almost a third of the mobile applications published on the Apple Store or in Google Play They live in absolute anonymity, nobody knows they exist and, therefore, they will never be downloaded. Breaking through this barrier is not easy, but with work and determination (and a little luck) nothing is impossible.

When planning an App, you have to take into account its purposeNo matter how good an idea may seem, no matter how much we think that the App we have in mind will break the market, it is essential to focus and make sure that it makes sense. In this, offering the right and necessary information is essential. Apps full of information that is not useful to the user are the first to fall. Better little and interesting how much and superfluous.

To determine if the contents are adequate, there is nothing better than carrying out a test among our friends and family. Offering them the possibility of seeing and browsing, even if it is in a simulation, is the best way to know if an App can work. Accepting and applying criticism before going to market can be the difference between success and failure of any project, including a mobile application.

With the project well defined, it is time to focus on positioning techniques. Defining the keywords and including them in the description of the App will be an important step in order to appear in the search results of the markets. This is what is known as a strategy. ASO, and about which we have already spoken to you on some other occasion.

The promotion The marketing of an App is also an essential part of ensuring that it does not fall into oblivion. Social networks and word of mouth will be the main workhorses around which the communication strategy will revolve if there are no large economic resources available to launch effective campaigns. advertising campaigns.

With these four things clear and applied in the right measure, the success of an App, that is, being downloaded, is closer (although not guaranteed).