App Marketing Tips That Will Help You Win Over Stores

He App Marketing o App Marketing has already become a key piece in the communication plan of many companiesDid you know that there are currently more than 4.2 million apps available in the Google and Apple stores, and by the end of this year we will reach more than 200 billion downloads?

It is safe to say that there is a robust and growing industry, especially since Mobile applications are already a vital part of the business strategy of many companies.

Therefore, it is key to master the best practices to get the most out of app marketing. To do this, we have prepared a quick guide with 5 recommendations so that you can conquer the app stores:

1. App Marketing implementing an ASO (App Store Optimization) strategy

Conceptually, like SEO, ASO is key to your app marketing strategy, as it consists of correctly choosing the keywords for your application in order to improve its position in the search results of the application stores.

The Search remains a key element in any app discovery process, as it represents 40% of the discovery sources. Even when users already have an idea of what they want, searching in stores is an essential part of the download decision.

Besides, Users who found your app from organic searches are more likely to be interested in the product or service, While non-organic traffic - users who came to your store page through an ad, for example - might not be as interested in the app, since the ad's presence has a third-party origin. push or pressure, not sought.

Apple and Google's ranking logic has its own specific algorithms and they change quite frequently. However, we can identify some General rules to understand how to move up the rankings:

• A high average score.
• The more reviews your app has and the more positive they are, the more weight will be placed on the ranking.
• Install to uninstall ratio: There's no point in having a lot of installs if most users are uninstalling the app.
• Application usage statistics.
• Keyword density on the landing page.

2. Attracting through sight. App Marketing applied to design

To sell your app it is extremely important to take great care with it. the design and the quality of the visual components of your application.

• Invest time and money to design an attractive icon, which will be the first thing people see about your app.
• The screens and images you display in your marketplaces should bring together key features in a clear and concise manner.
• Complement with a good video tutorial or a promotional video for your appPeople love videos and tend to spend more time learning about their usage and features than if they had to read it.

3. Create a community of loyal users

Like social media, App stores are a way to establish a new communication channel with your users..

In addition, in the stores you can have a Real-time measurement of critical usability and performance issues (bugs, crashes, etc.) The best way to monitor reviews is to use automation tools like Appbot and Appfollow.io.

Use the necessary tools and create reporting routines for the Development and User Experience departments to create a continuous flow of improvements and corrections.

Also, focus on your social media accounts, at least Twitter and Facebook. Be active, respond to all comments, answer all queries, share interesting content with your audience. Make use of other communities for promotional marketing on app forums like Reddit and Product Hunt.

4. Listen to your audience to improve your app

Measuring, tracking, analyzing and acting in a continuous cycle is absolutely critical.. Remember that you are not only taking care of your application, but also your brand's relationship with your customers.

• App Marketing Analytics: Analyze your investment in promoting your app and look for indicators that optimize the investment. Focus on metrics such as installations, openings, purchases, registrations, content views, actions and times shared.
• In-App Analytics: This is about what the user does in your app, the user's demographics and behavior. Some indicators: usage time, return rate, clicks, device type, manufacturer, location, gender, age, among others.
• App Performance Analytics: This is about understanding whether your app is working or not. You need to measure issues like network latency, API latency, crashes, errors, and all possible types of errors. If user satisfaction is key to continued use of your app, any kind of error in the way your app works can eat into the good numbers that other data could provide.

5. Press Release or Press Note to obtain presence in a greater number of media

One of the secrets to climbing the app store rankings is to get coverage in major media outlets and blogs in your niche. Invest in press appearances and watch your rankings soar.

It can be as simple as sending out a press release. To sell your app in an engaging way you should create a story, one that relates to people more than just describing the features of your app.

Another good practice is to reach out to sites and blogs that review apps. AppAdvice or Android Authority are two options you can start with. Reddit is another option, just post your download link on relevant subredditsFor non-organic channels, you may want to consider paying for ad impressions in relevant places. Reddit charges around $1 per 1000 impressions, which can be a good value for money on relevant subreddits.

Finally, you can sign up for HARO (Help a Reporter Out) in the “High Tech” category and you will receive three updates a day, Monday to Friday, with queries from journalists. You may receive a question related to your application, this way you can build a long-term relationship with journalists and online publications.