Turn marketing analytics into effective marketing strategies

Conducting an analysis of marketing requires collecting data across your entire spectrum of marketing channels, including SEO, online advertising, social media, and email marketing. This is one of the biggest challenges for businesses to achieve effective digital marketing strategies.

Analytics for SEO

SEO is a lot about keywords. You need to find out which ones are driving traffic and whether those prospects are converting into leads. During the marketing analysis , you can easily find yourself in a situation where you spend a lot of time analyzing without coming to any productive conclusions. The important thing is to identify opportunities to make more money, which usually means getting more and better traffic, and receiving backlinks from third-party websites accordingly. Another idea worth highlighting is to always compare your competition: find out how they are making money, the keywords they are ranking best for, the topics they explore the most, and the tone they employ. This could be great inspiration for your site!

Conversion analysis

You should never lose sight of your site's ultimate goal: conversion! Bringing traffic means nothing if the traffic doesn't convert into leads. A conversion can be subscribing, applying for a job, or making a purchase. Make sure to use the data-driven marketing to identify traffic sources, pages, and content where visitors convert the most. This way, you can learn which web pages are the best on your site and why they perform. Once your traffic grows, you can perform big data analysis of your users based on traffic sources, conversion rate, and conversion value of each piece of content. The benefits of big data are not limited to high-traffic pages. One of the most relevant metrics is conversion rate: even though you may have a small number of visitors from a certain channel, if you have a high conversion rate, you should focus on getting more traffic from that channel. Being able to analyze bounces from people who leave your website without converting is another benefit of big data. Look at each step of the conversion funnel and identify when users drop off. There can be many reasons for a user to leave your site: maybe the form was too long, the landing page was confusing, or the user couldn’t find the key information they were looking for, etc. Retaining customers once they are attracted to your site is essential, that's why King of App offers you 5 Smart Tips to Increase Mobile App User Retention

Analytics Pay Per Click

First, focus on your target audience and check if they find your website using the keywords they are most interested in. Campaigns should be specific and ads should take users directly to the most relevant page you have on the topic they searched for. Analyze pay-per-click campaigns as one of your marketing strategies rather than isolating each channel. If traffic is not converting as well as other channels or if the cost is higher than the revenue generated, stop and reconsider these campaigns. An essential metric of big data analysis is the click-through rate (CTR). It measures the effectiveness of your ad. Are people clicking on the ads you show on Facebook, Twitter, or Google? What is the CTR on each of these channels? Most ad networks favor ads with a high CTR, so if your ad has a low CTR on Adwords, Google may not even show it.

Analytics for social networks

Social media is all about getting your content out into the world. Are people sharing your articles or posts? What do influencers think of your website and content? data-driven marketing It can help you identify what content you should focus on and who to target. The social media marketer should test strategies using tools such as copy, networks and influencers. The good news is that it can be done at a relatively low cost compared to other channels. It is an exercise in constant testing, because perhaps what works one week will not work in six months.

Analytics for Email Marketing

Last but not least, within your marketing strategies, you need to have email marketing as an essential component. The most important takeaway from this channel is that it is a two-way conversation. User responses (or lack thereof) give you a lot of information to analyze. Open rate is a very useful metric to measure subject lines. The goal of the subject line is not only to get people to open the email, but also the right people. You want readers who open the email to find the content they expect and ultimately convert or lead. Spam complaints and unsubscribes also give you useful insights. Tracking whether people subscribed through your homepage, a marketing campaign, or your mobile app can lead to a clue as to why they unsubscribed. Click reach is the percentage of subscribers who click through over a period of time. There are three ways to increase it: personalization, segmentation, and triggered emails. Confirm that your emails are personalized to meet each of your user segments and that your triggered emails provide value. To help you optimize your mobile app, achieve higher app store rankings, and increase engagement between your business and your customers, King of App provides you with a variety of services and configurations that make your business more visible and attractive to the public.