Developing apps for iPad and tablets: does it still make sense?

It is a fact that when we talk about tablets, most average users quickly associate it with the iPad. There are a large number of mobile devices similar to Apple, although this is the one that continues to reach the largest sales volume in terms of tablets, according to a study recently published by Chitika (company specializing in advertising and marketing). Consequently, the iPad app development is also booming.

As a result, we find that precisely iPad accounts for 78% of Internet traffic via tablets. Far from this trend, in a timid second place are Amazon tablets with 7.3%, and Samsung in third with 6.3%.

iPad App Development

One of the features that make the iPad still the king is, for example, the retina display that the new models incorporate, which makes them more advanced and comfortable to use tablets. If we add to this the fact that the iPad follows the design lines of the iPhone and has a similar operating system, we guarantee success.

Also, we must never forget that the iPad is designed for longer and more continuous use than the iPhone. That is when developing applications for iPad and The role of the developer becomes a key point, especially for companies that rely on mobility. Whether in free time or when we take work home, the wide variety of apps adapted to the iPad make the device the king of tablets.

While other tablets do not have some applications available in their markets, Apple takes the lead. Apps to organize your vacation, to manage your business, games…: many iPad applications offer a unique user experience, which makes it difficult for the competition.

In addition, the integration of cutting-edge technologies, like the Augmented Reality, add value to the use of this device. One more feature that makes the iPad the favorite of tablet users.

Now, from the point of view of the common consumer, the tablets They are devices that do not become laptops but do not remain in the smartphone sector, let's say is the intermediate device.

Besides, Smartphones are becoming more and more important, improving their screens and usability, gradually becoming direct competition for tablets.

Does it still make sense to develop applications for tablets?

As we have said before, the answer to this question It depends on the needs of each person.

But of course, Smartphones have also evolved, are becoming more powerful, more beautiful and some, much larger. And many users prefer to perform less expensive tasks on their mobile phones instead of buying a tablet, which also does not offer many more differentiating aspects.

One of the key target audiences for tablets is students, as for them they are the perfect portable device to carry their entire agenda, notes, etc. without having to carry a backpack.

In short, it is up to each person to decide whether it is worth having a tablet at home or not. In many cases, people already have one and do not use it at all, but there are users with specific needs, so it can still be a device that offers great help.

According to popular criteria, Tablets have lost a lot since their appearance in the technological world. A while ago, these devices were ideal for going to school, for work or simply to have at home as a means of finding information, browsing the Internet or doing homework.

But you have to be realistic, The boom of these devices happened some time ago, and right now we are experiencing a kind of decline in popularity. It is normal: the market will eventually stabilize and tablets will continue to exist among us, only they are obviously not as indispensable as phones.

Therefore, it is very important that those who want to developing apps for tablets, keep in mind that it is not a device that is getting much evolution. For this reason, our team recommends investing in mobile apps, and consequently, in Mobile Commerce, as more and more people are purchasing through smartphones: If you improve the user's purchasing experience, you will make the process easier for them and, consequently, increase your sales.