Zombie Apps and Kleenex Apps

Hundreds of new products are created every day. mobile applications. The demand for Apps is clearly increasing and their use is part of our lives. When someone orders one, they expect it to be the distinctive element in their communication and marketing policy. However, the Apps that really succeed are few. The rest are divided between Zombie Apps and Kleenex Apps. Do you know the difference? As a general rule, the success of an App lies in its usefulness. Only those that solve a need in the user are the ones that survive on our phones. Therefore, planning the content of an application very well is the first step of all and, surely, the most decisive for the future. Only then will the first obstacle to prevent an application from becoming part of the Apps Graveyard; a cemetery where they end up near the 50% of the applications. When an App does not pass this first and transcendental test, it only has two paths to follow: becoming a Zombie App or a Kleenex App. As you can imagine, Kleenex Apps are disposable apps. That is, they are those that a user downloads thinking that they will fulfill a very specific objective. However, the application does not meet expectations and after this first use it is directly deleted from the phone, never to be used again. most common reasons The reasons why an app becomes a Kleenex App are deception; that they promise a function and then do not fulfill it, or the difficulty in navigation. And the design of the App must always be thought of to promote usability, to be easy and recognizable, with direct and simple access to the contents. The third option to eliminate an App after a first use is the inclusion and abuse of internal advertising. The other large group of applications that fall into oblivion are the Zombie Apps. Unlike the previous ones, these remain on our devices. However, their consultation is residual. This section includes Apps that do not meet expectations or also those whose function is infrequent, such as those for consulting services. Also part of this group are those Apps that have been created for a specific event and that, therefore, once it has passed, are no longer useful to the user; or those that once created have never been updated and fall into a state of abandonment by their own creators. Combating this phenomenon or cataloging is not easy but it can be achieved if a series of steps are followed. Basic tips such as: think about the purpose, test it with friends, position it and promote it. In any case, this infographic will surely be of great help: