From Pin to App

We have recently published some posts aimed at explaining App positioning techniques in the different markets. Applying criteria ASO It is, however, only a small part of the actions to be taken so that an App does not end up on the list of the forgotten. promotion is also key and social networks play an essential role in this. Facebook and Twitter are perhaps the best known, so many have strived to find alternatives that give them greater specialization and, therefore, reach a much more specific target audience. This is the case of Pinterest.

Conceived as a social network focused on sharing images under specific categories (“pines” classifieds), Pinterest has earned a reputation as a place to find quality content but without reaching the extreme specialization of platforms such as Behance promoted by Adobe and very focused on the professional group of designers. And this is where app developers can take advantage of to give greater relevance to their products.

The recent agreement between Apple and Pinterest confirms this. App pins is the brand under which both companies have joined forces so that users of both come out, in principle, benefited. With this new service, Pinterest users can download Apps directly from the social network without having to go to the Apple Store for them. Benefit for both sides as well as a feeling that the downloaded App is of quality or at least is endorsed by the approval of a good number of followers who support it by sharing it on their respective walls.

With App pins what is wanted, in the end, is to try to get a bigger and better selection of applications since the two main markets (Apple Store and Google Play) are increasingly becoming a catch-all where finding the App you need is becoming more and more difficult. With almost One and a half million Apps In each market, knowing how to choose and even ensuring that the search engines themselves offer reliable results becomes an arduous task. Therefore, accepting the collaboration of third parties in this regard is one of the solutions adopted, on this occasion, by Apple.

Exclusiveness

Pending the reaction of users of both, the good thing about this new feature is that, for the moment, apps downloaded via Pinterest are free of charge, which is, on some occasions, more than welcome news. The bad news is for users of devices Android which, for the moment, will not have this option available. Apparently, Apple has secured the exclusivity of the service for a period of no less than one year.