7 mobile marketing statistics that will help you with your strategy for 2018

In 2017 the mobile market was consolidated and challenged many companies to rethink your mobile marketing strategies in a world with an increasing number of web applicationsIn 2018, this market will mature even more and will open up to the New mobile marketing opportunities.

1. Review your design

He 57% of internet users would not recommend a company that has a website with a poor design or that is not responsive. The focus in web design should be on the user experience, that is, what it feels like to use the website. In addition, A good user experience will mean a higher ROI.

Another mobile marketing statistic says that tablets represent the device with the highest rate (8.58%) of adding products to the shopping cart in online storesIf you are an online retailer, or one of your customers is, You should be aware of the design of your website and its user experience from tablets.

Are your ads and CTAs good? How is your app positioning in the app markets? What can you do to get the user to enter and stay in your conversion funnels? Think about all this and review your ads on each platform: titles, descriptions, images, prices… Basically, respect the official characteristics of each marketplace and works to improve them.

2. Design valuable content

A 48% of smartphone users start their purchasing process on an online search engineFor this reason, it is essential to offer them valuable content that will help you attract your ideal buyer persona to your website.

It is important that you empathize and put yourself in the shoes of your buyer persona to discover How to better define your marketing strategy for your app and how that buyer persona will interact with your content. Create content that answers all the questions your potential user may have about your products and make sure it's easy to find the answers without having to go to your competitors' websites.

3. Design the best experience in your app

Smartphone users spend Almost 90% of the time they spend on their phones using apps; the other 10% on websites. Although your target audience may prefer to research products and services on the web, most prefer to consume content through apps. Therefore, give your user the opportunity to the best possible experience, and offers the same quality on your website as in your app. If you want, You can start building your own app now.

4. Adapt your communications to the mobile format

The current user makes his/her searches from different devices during their purchase cycle. You can use a combination of computers, laptops, tablets and smartphones to discover, research and purchase products. This means that in every interaction, no matter what device it is made from, The experience should be optimized for screen size, device, performance, and context.

According to the following statistics, when companies optimize their content for mobile devices, 52% choose to use responsive design for each device and 39% create a responsive email template. Adapting emails to mobile devices is the minimum effort you should make to get more leads and improve your conversion rate..

5. Optimize your website for mobile devices

Google notes that 61% of its mobile users would not return to a website they could not view correctly, 40% of them would prefer to visit another website instead. It also says that a website can be mobile-friendly in 3 ways: with a responsive design, with dynamic publication and with a specific mobile website. Despite this, Responsive design is Google's preferred alternative.

As the number of people searching from mobile devices increases, so does the number of people searching your website from smartphones. If your website doesn't work well on mobile or tablet, many people are likely to abandon it. One way to avoid this is to compress all images, as this will reduce the loading time.

6. Email opening rates

In the last 3 years, Email open rates from smartphones have increased by 180%If your subscribers aren't reading your newsletters, you might want to first review the quality of your database and clean it up. Also, try to separate your contacts according to the type of communication they receive.

Call to action! When you create an email with a question in the subject line, you are persuading readers to open it to find out the answer. Test 2-3 variations on the subject line and once you have sent them, see which one has the highest open and click rates, and send it to the rest of your subscriber list. Finally, be careful not to send emails every day and at inappropriate times, as this could result in them not being read or even being marked as spam.

All these factors prove that the open rate is very important. For this year, Experts say that up to 80% of email users will only access their messages via smartphones.

7. Use videos in your mobile marketing

48% of millennials only watch videos from their mobile devicesThis marketing statistic suggests that a good marketing strategy should use this medium to offer benefit rather than pushing your consumers to consume your product or service in an invasive, boring or decontextualized way. Using video in your mobile marketing strategy is essential, and it is also increasingly popular. You will gain more credibility among your users and your message will be shared more.

Take advantage of these statistics that we have just told you to redefine and propose a successful mobile marketing strategy. What are you waiting for? Get started!