5 mobile marketing strategies that are booming

As you can imagine, the success of an app depends on several factors, and luck is not one of them. Without a good marketing strategy, it is very unlikely that a product will be a success. In this article, we present some mobile marketing strategies which are booming today, make the most of them to make your application stand out.

Mobile marketing strategies to reach a greater number of users

Push Notifications

Notifications can be used for a wide variety of reasons for you and your users. Alerts can be scheduled when your user doesn't frequently open your app or to announce a new feature. This is a great way to ensure the retention of anyone who downloads your app.

Notifications not only help increase retention, but are also important for ensure interaction with the user. Use them to send tips and messages using language that really connects with your audience.

Besides, Alerts are very useful for companies, which seek promote products and services. Send notifications about promotions and news. You can also invite the user to check out the paid version of your app or explore features other than the basic ones.
The best thing about it is that only users who activate notifications will receive them. That is, there is no risk of messages bothering the user because they have chosen to receive them.

Geolocation-based services

The location based marketing services are already used by 30% of the world's population. These digital tools generate a deep set of analytical data. Geo-targeting strategy basically refers to delivering content to the user based on their location. The content can be anything like an advertisement or even an organic search result.

Many companies offer such services, such as Inlocomedy, which emerged as a university project in 2011 and by 2015 was already among the 10 most promising startups in the market advertising. The company works with geolocalized ads so they can reach the right audience for any content.

Along with this, you can send another incentive, such as a discount coupon, increasing the likelihood of purchase. If you have an app for your brand, make sure to offer more attractive deals when someone is near your establishment.

Vertical video

Virtual reality and 360-degree videos are increasingly being used as a efficient alternative to market products and services in an innovative way and create a unique customer experience. Many of these campaigns are viewed by consumers via smartphones, which makes it necessary for companies to adapt to mobile standards.

In this context, Vertical video stands out in the advertising market, not only because it is easier to view on mobile devices, but also because of the continued growth of social networks that promote ads in this format through 3V (Vertical Video Views).

According to data from a recent study, vertical video has a 2.9 times higher ad recall than TV ads. In addition, consumers exposed to this format are 39% more likely to have a favorable opinion of the advertised brand.

Consumers are already getting used to this new model, but for companies the production of these videos is not so simple, as it requires specific investments and recording resources. Videos have gained a lot of space on the Internet because they are easier to share and attract more attention.

Big Data

Big Data is becoming increasingly important for the planning and defining digital marketing strategies. 

He tracking user activities within applications is essential to understand their behavior, as it helps you make fundamental business decisions. More and more applications will be inclined to use the big data integration for a detailed analysis of user data.

An example of an efficient use of Big Data is health care analysis. It has the potential to reduce treatment costs, predict outbreaks of epidemics or avoid preventable diseases. Wearables can collect health data from patients and send it to the cloud. In this way, patients can share this information with their doctors and the doctors can compare the data in a socioeconomic context and modify health care strategies accordingly.

Voice search

Around 20% of searches performed on Google through mobile applications are done by voice. This trend was born in 2016 and has been growing considerably throughout 2017.

No You must optimize your website only for Google, but for the client. With more and more purchases being made via smartphones and tablets, having a website that doesn't function properly on those devices represents lost sales.

There is a prediction that search engines will prefer to search via voice command. As a result, marketers will need to adapt to this by developing effective tools to capture the exact content of what has been said.

As you can see, having a good mobile marketing strategy is essential for your company to be successful. Take these aspects into account before creating your application and you will notice an increase in your sales.