11 lessons to learn from the big mistakes these apps made

Having a big name behind your brand is not always a guarantee of success. Companies like Google, Apple and Facebook are aware of this, as they have all created applications that promise great things, but which end up becoming resounding failures and which have caused them both great losses and the discontent of many of its users.

Below we present some of the biggest mistakes made by some of these big brands so that you do not make the same mistakes and get Improve your company's productivity through your app:

Hello

At the moment, Allo aims to combine with Google Assistant to compete with Amazon's Alexa or Microsoft's Cortana. But Allo's beginnings stem from the company's continued failure to make a name for itself in instant messaging. Google Talk It was the first unsuccessful project that ended up becoming Hangouts, and then reconverted into Allo. Now, Google continues to constantly review how to introduce it into the Google Home system.

Facebook Stories

It is one of the latest initiatives from Facebook, which has been trying to dethrone Snapchat for some time. Zuckerberg wanted to buy the instant messaging network, but without success, decided to create its own ephemeral messaging system attacking on all fronts. Stories has been incorporated into Facebook and so far it does not seem to have had the expected results.

At least Zuckerberg's company can be happy, since Instagram, which belongs to the Facebook group, seems to be working better with its Instagram Stories.

I came

Vine was acquired by Twitter in 2012 and ran until 2016. At the time, it was a huge boom among the teenage community, but little by little, with the arrival of other competitors and the eternal YouTube or the power of Instagram, the short video network ended up opting for closure.

Amazon Rapids

In its need to be everywhere, Amazon created this application that motivated children to write their own books to upload to its platform. The books were designed for and by children, but the idea did not please parents, who strongly criticized Amazon for wanting to keep children away from traditional reading.

Apple Maps

Apple wants to compete with the almighty Google, launched a move in 2012 that turned out to be a big mistake. In the same year, the company presented its new iOS6 that sought to kill Android. Apple opted for remove all traces of their competitors from their online stores and copy Google Maps, but in the saddest and most unoriginal way. The system turned out to be a disaster and was not effective at all. Finally, Apple had to apologize to its users and return Google Maps to the virtual stores.

Facebook Poke

He became number 1 among most downloaded apps on the AppStore in 2015. This application, very similar to Snapchat, allowed you to send content of all kinds and have it destroyed within seconds of being opened.

Users were unable to find any use for this. Facebook-linked app, a social network that is characterized precisely by keeping its users' memories organized chronologically and not destroying them.

Google Wave and other Google social networks

The company of Mountain View has made several mistakes throughout its history. Despite multiple attempts, it has never managed to build a social network on par with Facebook. The first attempt was Google Wave, but its use was so complex compared to the rest that it never took off.

The same thing would happen with Google Buzz, which later became Google+. Both platforms ended up suffering the same bad luck. The last one, Google+, was received with great expectation, but has never managed to reach the level of Facebook users as a social network and that circle system was not as welcome as expected.

Google Spaces

Last April 2017, the activity of this application ceased after just over a year of operation. In this case, we cannot say that it was simply because it was a bad idea or a bad development, but rather, as has happened with many other technological ventures, was not born at the right time.

Spaces was an app that offered a space for small conversation groups to share any topic they joined in on. Being a very specialized app, His bet was too specific and risky. Maybe it will work better later.

Clip Layer

He Microsoft Garage project was born with the idea of allowing users to select and copy any text that appears on the screen of the Android devices. The application has simple operation and impeccable development, but has failed to capture the public's attention, which has preferred to continue using alternatives such as CamScanner. And if we add that Clip Layer has suffered a lack of support from Microsoft, in terms of promotion, we find an application that has passed without pain or glory on mobile devices.

Facebook Home

In 2013, Facebook launched a launcher, which was intended to become the main home interface for phones running Android OS. With it, almost all the phone's functionalities would be covered under the aesthetics, and the intrusion, of Facebook. The idea arose from the hand of a new terminal, HTC First, which enjoyed the same success as the Facebook launcher.

Facebook Shout! For Messenger

This app is used to put text on a photo and send it through the app Facebook Messenger. Its poor functionality has made this application considered one of the worst projects developed by Facebook.

It's hard to be creative with new app development considering the sheer volume of apps flooding the market. If you're thinking about create your own app, consider making it useful for your target audience. We hope that this list of errors will be helpful to you and that reviewing some of the biggest failures in the history of apps will be useful in making the right decisions.