[WEBINAR] How to position your app and generate engagement with your users?

Do you know how to position your app? King of App shows you the keys to doing so, as well as the guidelines and tools necessary to increase engagement with users, achieving maximum optimization of your apps.

In 2012, the 41% of the population in Spain had a smartphone, a percentage that has grown to 81% today, according to a study by Google. And the mobile industry, especially in terms of software, applications and web interactivity, has grown enormously in recent years. Currently, the 54% of time spent in the digital world is on mobile applications. Among Google Play Store and Apple App Store There are over two million apps out there. How can I make my app stand out from the crowd? Thanks to the mobile engagement.
He mobile engagement is the act of increasing the commitment with your users through messaging channels both outside and inside the application. This method is used to generate positive experiences and support corporate objectives, as well as building long-term relationships with customers.

Not only by publishing the app is all the work done, and that is that 70% of users stop using an app in the First 3 months. The promotion and positioning of the app must be constant over time, even before creating the application. app design, as well as its monetization,  They must be clear from the beginning. The following will have to be taken into account: ASO (App Store Optimization), one of the most important points when it comes to getting more downloads. We will highlight the most important criteria to improve positioning in the main app stores (Google and Apple).
When we begin to plan the marketing strategy, we must be clear that the first point will be to create expectation among the public. To do this, we will explain how to achieve this, starting with the creation of a Landing page, videos and trailers, or entries in a blog.

In order to share all this promotional material created, we can use profiles on social networks, either the one with the most users or the one with the most users. (Facebook), Instagram (photo content and short videos) or LinkedIn, where we will find professionals in the sector. Actions such as Press releases either newsletter They will also help us to make ourselves known, as well as continue to build public loyalty.
King of App It will also teach you what tools are available to generate engagement, such as the Push notifications, gamification or analytics. Thanks to these tools, we can improve the quality of the app and thus improve the relationship between brand and user.
All these guidelines and keys will help you to get the maximum performance for your apps and therefore for your businessThe success of an application is not only about creating and publishing it, but also about being persistent and optimizing resources to increase visibility among potential users.

Speakers

Catalina Serrano

Director of Acquisition at King of App, expert in communication and dissemination techniques specialized in digital marketing: SEO, SEM, Social Media, Email marketing, Growth Hacking and Content Marketing.

Paola Carbajal

Communications director, with more than 5 years of experience in content management and design in WordPress. Postgraduate degree in Advertising, Communication and Public Relations and another in Community Management and Social Networks.

See you at the next webinar!