If you are thinking about create an app from scratch, you probably find yourself immersed in a situation of doubts and uncertainty. What steps should you follow? What precautions should you take?
You probably need some tips before you start with the developing your application, which is why we have prepared this list of things that cannot be missing during this process. With this list, you will be able to establish a strategy that will allow you to achieve the success of your app more easily.
Define your audience
Be very specific about your target. It is important that you know who you are addressing. Their demographic and sociocultural characteristics (age, gender, location, tastes) will allow you to adapt your app with greater discretion. We recommend establishing “typical users”, imaginary characters whose general characteristics represent your target. Imagine your “typical persona” in situations where your mobile app would be of interest to them. Establish a primary user, who would be your most common target audience, and a secondary user, for whom you will consider other uses or ways of communicating with your audience. Using your app.
Set a goal
You must be clear What is your app for?, what you offer to the user, what value it brings to your other communication channels and how it differs from your competitors' applications, so you must be able to answer the following questions:- What problem does your app solve? or what value your app adds as a service or entertainment. What purpose does the app serve and why will the user see your app as a truly interesting product?
- What does your app have that can't be offered through another channel?, such as a computer program, a website on your tablet, or a paper catalog in your mailbox, to name a few. The idea is that your application offers exclusive content with value in itself.
- What value does your app offer to your business strategy?. Growing technologically is an interesting idea and some investments, how to create an app, will be useful for the development of your business. Then consider to what extent develop an application, whether Android or iOS, will serve you as a company: more sales?, more interaction with your customers?, greater visibility in the market?, an improvement in branding?
Original content for your own app
While on the web there are those who have become accustomed to generating large amounts of content, In an application we must be more restrained, trying to solve very specific needs. Once again, we must Differentiating between web and app because they are different media. A smartphone app cannot be a repository of what is on the web, so we must aim for originality, simplicity and efficiency. Make sure that all of your content is relevant. This will allow you to guide the user through your app more easily, making everything more accessible. You will avoid the user going around in circles and will be able to achieve the objective you had in mind. Try to keep your content short and concise. Screen sizes are “small” and the number of characters that can be displayed at the same time is very limited. Prioritize the number of images over the amount of text. Users are generally looking to find content to consume very quickly, so both video and images will work better than written content.Functional and attractive app design
Your app is an extension of your brand. Make sure they are in harmony. Here are some design aspects you should consider:- Reachability and hand limitation. Screens are getting bigger and bigger and our hand size remains the same as always. Try to place the controls within reach of the thumbs and don't be afraid of the void, as you can fill the rest of the screen with more content.
- Use the three-stroke rule. Classify your content so that the user can access any corner of your app without having to do anything. tap more than three times.
- Use Call To Actions. If you raised goals with your app, guide the user to reach them. Place buttons that are clearly visible and very accessible. The user should be attracted to them and also feel that they are taking advantage of your app, finding what they are looking for, what they need and in the shortest time possible.
Define your audience
Be very specific about your target. It is important that you know who you are addressing. Their demographic and sociocultural characteristics (age, gender, location, tastes) will allow you to adapt your app with greater discretion. We recommend establishing “typical users”, imaginary characters whose general characteristics represent your target. Imagine your “typical persona” in situations where your mobile app would be of interest to them. Establish a primary user, who would be your most common target audience, and a secondary user, for whom you will consider other uses or ways of communicating with your audience. Using your app.
MVP: Minimum Viable Product
Minimum Viable Product either Minimum Viable Product It is an early version of the product that will be useful to know How your mobile app is used by the early adopters or first users. The MVP serves to analyze its use, user experience, collect the first ratings or comments. After the launch of the app, new details will become visible that will need to be resolved. This version will serve to find out how your audience behaves with it and allows you to learn more about it. your own appIt will also be useful to determine whether it is appropriate to reinforce the objectives already defined by the company or to rectify in time and introduce changes, before widespread use. Other values of the MVP are its usefulness in checking if your app is easy to use, what errors appear to establish them as bugs, debug them and fix them. Determine if your app is still aligned with the values of your business and those of your customers… It also helps to know if it is ready to be uploaded to App Store either Google Play.Use a CMS for applications like King of App
While you can hire a team of developers who They will create your app from scratchYou can also save time and money by using a CMS for mobile applications. We recommend King of App, a tool open source which allows you to edit your application code to fully optimize the content and design. You can edit modules and themes, incorporating any of the additional services available. King of App will take care of publishing the app for you. Following these tips will help you achieve the success of your app and will help your business develop. An app is a window of your brand through mobile and a very interesting way to interact with your customers. If you haven't thought about getting your own app yet, consider all the advantages you gain from it.
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