Apps are for killing time

He tedium It is our great enemy. We try to fight it in every possible way. When we are alone, when we are waiting for someone, when we do not know what to do… Any of these moments is good, the best, to resort to the mobile applications. And it is true that when we are bored, we turn to apps to kill time the most. This is revealed by a study carried out by the consulting firm Nielsen published just a few weeks ago. According to this study, the 70% of mobile users uses and downloads applications when he is alone. Also, a high percentage does it precisely to kill time or to pass the time while waiting for someone to arrive. Curious, at least, is the differentiating data between those who use applications while watching the TV. Even though it is a high percentage, App users prefer the tablet to the mobile as a second screen. Although it may seem a contradictory fact, according to the feeling of many of us, the analysis of Nielsen shows a minimal percentage of people who use Apps while they are with friends. Only a 27% shares his free time with his friends and his mobile phone (although if you look closely, it is still a third of the population). Other data that this study provides us with are the main reason why we download an App -the recommendation of friends- or that those who download applications They are more likely to pay for games, magazines, books or music than for memberships on social networks, discount networks or paid service applications.