How to get more downloads this summer?

He summer has arrived with force. The heat is pressing and the desire to go to the beach or to Siberia to spend some cold is greater than ever. It is in these months when more leisure We have, those who enjoy vacations, of course, and mobile attention, rather than decreasing, remains the same or increases. Resort to applications to plan trips, to choose a restaurant, to entertain yourself... it is a favorite sport for many (and compatible with the soffing). But how can you get someone to download your App?

Search engines are becoming more accurate, but their flaws still make it difficult to find the right search engine at times. App that we really need or simply a reliable alternative to the one we traditionally use. When it comes to whether or not to appear among the top positions It is, as with websites, essential to take a number of factors into account.

One of the most important and sometimes neglected is the description of the application. You have to take some time to think about it and make sure it reflects exactly what an App is about and what it is used for. The objective of the same will be what convinces or not the user. In this short text we must take into account two key elements:

• The extension
• Keywords

Markets offer a small extract of our description, so it is in the first lines where we must be especially careful. We must get to the point and in a few words give as much information as possible. It will be later, in the following paragraphs, once the user clicks on the typical “continue reading“, where we will explain in more detail functions and utilities.

As for the keywords It is true that they have much more relevance and weight in Google Play than in the Apple Store. Therefore, without being necessary, it is advisable to use two different descriptions; one for each market. In any case, you have to carefully select the words you are going to use since they will be the ones that will position you based on the search performed.

Other elements that directly influence the time to download an App are graphical issues, and not exactly minor ones. On the one hand, there is the icon of our App. It must be unique and different from the rest. In this, there is also a difference between Apple and Google, since each system requires specific measurements and design. Yes, we can use the same one for both, but…

The other aspect is the screenshots. A nice, attractive, well-cared for app, designed for the user, will always get more downloads than one that does not meet these requirements. For this reason, King of App We have taken great care in the design of our templates, designed precisely to offer maximum attractiveness and usability.

These are three parameters that can help us when it comes to making our App a download success but there are many more… We will discover them throughout the summer 😉 but you can already imagine that they range from covering a need to a good marketing campaign. marketing.

Happy summer, suffer the heat and enjoy your Apps.