The streaming war

Twitter has acquired this week, or at least that is what has been made public, the company Periscope, a smartphone app specialized in video streaming; a purchase that adds to the inclusion of I came in its system for sharing videos of a few seconds. This, however, has meant a further step by the big companies to acquire their particular streaming service. But, why Twitter, Facebook, Apple either Google are so interested in this type of service?

He content and the way of transmitting it has become king; the great dominator and a source of income for the main technological companies. Nobody wants to be left behind and video is gaining ground among the new generations. “Why tell it when you can see it or show it” would be the reigning maxim in the current effervescence of data transmission.

Photos have become obsolete. It is clear that Apps like Instagram or ephemeral messaging services such as Snapchat They still have a strong reach, but users are overwhelmed and many are demanding greater dynamism. Static images are not suitable for their purposes and traditional videos are too “boring”, “ancient”, “obsolete”…

It is no longer enough to show it, we must show life as it happens and that is in motion; and we must be able to offer it with the greatest possible immediacy. Users are clamoring to share their experiences live or with the minimum possible "delay” possible. And in the face of this need, the services of streaming They are the new golden cup that everyone wants to get their hands on.

Taking over video services is the next big step that leading technology companies have taken. The war has already begun for months and its resolution promises to be exciting.

For now, Twitter's new acquisition ensures that it will allow users to “see the world through another person's eyes”.