The best strategies for mobile app development companies

Users have become accustomed to having mobile apps for everything, and more and more businesses want to own their own app. More and more companies dedicated to app development are appearing, and others are converting to offer app development to their clients.

The interest in the mobile app development It has become a trend, so there are a series of strategies or actions that we would like to present to you and that will surely interest companies specialized in the development of mobile applications.

Cross-platform app for Android and iOS

Your app should be cross-platform or cross-platform, compatible at least with Android and iOS. Although many developers see that the return on investment is, in relative terms, higher in the Apple store, it cannot be ignored that the number of users on android is far superior, reaching a market share of 78% in Latin America and up to 90% in Spain. The development of the version must also be taken into account. web app, which has the advantage of not needing to be downloaded as such, but consumes a larger volume of data each time it is used. If you have an app that will be used frequently, it is better to optimize it for downloading, which will also offer advantages such as Push Notifications or faster loading speed. The version web app It will be an interesting option for a one-time or very sporadic visit. In any case, it is necessary to keep an eye on the new developments that appear on the market, such as the recently released applications. progressive web.

Business model of your app

There will be those who claim that an option based on micropayments It will be better on iOS and on Android it will work better to insert advertising inside the app. In any case, it will depend on the strategy of the client or the development company. Many companies opt for the freemium model, where the user can access a basic part of the content for free to try out or cover their basic needs and complete it through micropayments. Another option is the Native advertising, which allows you to target a very segmented audience and for which you will normally be charged per download achieved through the advertisement inserted in your app. These types of models are the most common and when a high number of downloads are achieved, they offer great profitability. In any case, any business model on which we base our app will require time and application of techniques. ASO (App Store Optimization).

Security in your app is key

If the number of downloads increases every day, so does the interest in gaining access to the data generated by the user and manipulating the app to display much more invasive advertising. Although development companies should create the app and offer subsequent maintenance, they should also be concerned about the publication in app stores, which will be responsible for checking that your app is safe. Therefore, it is necessary for app development companies to advise their clients to upload their apps to the official store where they will enjoy greater trust from the end user.

HTML5 or JavaScript, languages for applications on the rise

Normally, it will be better to program in Java for Android or Swift for iOS, since they are languages that adapt natively to both operating systems, but there are also developers who prefer to use C#, C, .NET and VisualBasic. Other platforms allow programming in html 5 or Javascript and are responsible for compiling them. In addition, graphic and web design or marketing teams, who may have more limited knowledge than a Java or Swift developer, can make use of these codes, which are much simpler and quicker to develop for. Type platforms CMS for mobile applications as King of App allow code editing based on these languages.

Cloud storage

Developers can have their app store user data in the cloud. While some apps store such data in the device's own memory, others store it in a storage device. serverThis method makes it easy to access saved data from different phones or tablets without the user having to worry about deleting the app or updating their phone. Once installed and logged in, everything will be there just as they left it when they last used it.

Internet of things, a trend for the coming years

App development companies should start considering the rapid advancement of Internet of Things, which will soon be present in our daily lives. It will be advisable to keep an eye on how Android and other operating systems adapt to the IoTIn addition to smartphones, tablets and computers, there are already other devices that connect to offer additional functionalities to those that were traditionally their own, such as: connected watches, scales, rings, vehicles, footwear, etc. In short, programming codes similar to those of apps, but with the particularities of the object to which they are applied.

Applications for all types of businesses

Until now, it was usually mainly technology companies that opted to have an app. But increasingly More companies want to own their own app, regardless of its nature (restaurants, physical stores, public bodies, etc.) as it can serve as a form of promotion, contact or assistance to customers and to offer additional content to that of their physical business. App developers must consider that the market expands and offers new possibilities when Every type of business can have an app.

Keep the app updated

To do this, we must not stop app development, paying attention to trends, user behavior, but also to the new features that your competitors incorporate. This means maintaining development and adding constant value to your app. Although the initial investment in development will be higher, create an app from scratch, you also have to keep it up to date, improving it, correcting errors and adding new features. Following these tips will allow you to offer a functional and interesting app, helping to achieve the success of your business.

What strategy works best for you?