Renew or die. This is what every entrepreneur should keep in mind and, evidently, it is what all the CEOs in the world have in mind. Among them, Marc Zuckerberg, the person in charge of Facebook that, having noticed the winds of a certain distrust towards its social network, it is already working on new features that will not only bring it new users but also stop the decline it has recently registered.
It is true that the proliferation of social networks benefits their sectorization and specialization, which generates greater atomization of usersHowever, it is also true that we want to be part of the group and when choosing a social network In which to participate, it is obvious that we will choose the one that has more users similar to us. That is why Facebook continues to be the great reference.
And to continue being so, there is nothing better than presenting more and more new features. If a few months ago the App “Mentions“, a Facebook for celebrities, now it's the turn of “Moments”. Still in probationThis app allows us to better regulate the impact of each and every one of our Facebook posts.
Concerned about the security and privacy of users, who in many cases are unaware that they can modify the visibility criteria of their publications, Facebook has implemented a App which allows you to create closed groups, compartmentalize our contacts so that only those interested can access certain types of content. In this way, we can create a family group in which only they can see the photos from when we were children and our coworkers can never have access to them.
Because the fever of friendship has created real monsters in social profiles, with “Moments”, Facebook wants to avoid both the self-censorship such as the flight of users to other platforms where they can control the impact of publications starting from scratch. Although another option is to simply modify the conditions of privacy on our own profile, which is highly recommended, or create a personal page and become a public 100%.