The War of the Markets, for Android

Develop a App for iOS, for Android or go all out and do it for the two major operating systems. These are the options that every company or individual has when considering having an App. The goal is to reach as many people as possible and while one gives you prestige, the other guarantees you market share. The war between the markets to have the maximum number of Apps (as well as the best ones) is fierce and although we could talk about a technical tie, for the moment it is the winner. Google Play.

The observatory appfigures has launched this week the comparison between the three main App stores in the world: Google Play, iTunes and Amazon. While the latter has experienced a remarkable penetration rate, it is clear that the 90% cake is taken by the official iOS and Android markets. And it is precisely the robot company that takes the cake with almost One and a half million apps to their credit. Those from Cupertino have in stock 1.21 million of apps available to iPhone and iPad users. This is the first time that Google has surpassed Apple in app volume on its marketplace.

The domain of Apple in the development of applications was based on two clear reasons. On the one hand, prestige. Apple, with its strict publication standards, offers total and absolute guarantees to developers and users that the App in question meets the technical requirements for its perfect operation. Also, by type of user, the Paid apps and therefore the monetization of applications, are becoming more and more accepted.

On the other hand, the second major reason, and perhaps the most important, for iTunes to be the undisputed leader was that, with fewer devices and very specific specifications, developing an App was much easier. The diversity of devices, while it has helped Android to occupy a pre-eminent position in Europe, with different measurements and technical specifications for each terminal and manufacturer, has, on the other hand, traditionally been the great enemy of App developers.

This particularity is what explains why many Apps arrived first to the market. Apple that to the one of Google. With the emergence of new App creation systems, such as King of App, access to the different markets has become universal. Also, of course, the growing development of this sector that already has 390,000 developers registered on Google Play and another 280,000 on Apple. The fact that you have to pay an annual fee to register as a developer on iOS may explain this difference.

Whatever the case, and numerical differences aside, what seems smarter today is to develop apps for both systems. When, in custom projects, this may mean a overrun budgetary difficult to justify and even to amortize, betting on platforms such as King of App It is a quick and cheap option to access both markets.