“A successful app doesn’t have to be expensive and complicated”
The mobile world is in a constant and rapid evolution. It is already the device of choice for users and therefore it is essential for any company to have a presence there. With advertising investment on the rise, advertisers are already beginning to enter into an enormously fertile terrain, but one that is not without its challenges. Virtual reality, artificial intelligence, e-commerce and apps are the main challenges that marketers will have to face in the coming months.
With advertising spending on the rise, advertisers are already beginning to enter into an enormously fertile terrain, but one that is not without its challenges. Virtual reality, artificial intelligence, e-commerce and apps are the main challenges that marketers will have to face in the coming months. However, ad blocking, the lack of effective measurement tools or the need to create a consistent strategy on these devices are concerns that still persist. To clear up doubts and learn more about the mobile terrain, in MarketingDirecto.com We wanted to interview Sabrina Boado, chief marketing officer at King of App, a company that provides the professional community with an open source platform that allows you to create apps quickly and easily, with complete control over the creation of any of its components. If you want to read more of the interview click here here
With advertising spending on the rise, advertisers are already beginning to enter into an enormously fertile terrain, but one that is not without its challenges. Virtual reality, artificial intelligence, e-commerce and apps are the main challenges that marketers will have to face in the coming months. However, ad blocking, the lack of effective measurement tools or the need to create a consistent strategy on these devices are concerns that still persist. To clear up doubts and learn more about the mobile terrain, in MarketingDirecto.com We wanted to interview Sabrina Boado, chief marketing officer at King of App, a company that provides the professional community with an open source platform that allows you to create apps quickly and easily, with complete control over the creation of any of its components. If you want to read more of the interview click here here 
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