Increase your app downloads with these eight techniques

According to Recent studies, there are more than 2.2 million of applications in the App Store, while, in Google Play, the number exceeds 2.8 million of apps. So how do you compete with them all and increase your downloads? The competition within app markets is incredible, and under these circumstances, it can be difficult for apps to gain initial traction. The first step is to create an app with specific features that set it apart from the rest, and then to get people to download the app. To do this, you need to have clear and effective strategies to ensure you succeed.

1. Use keywords to improve ASO

To get listed first in the app stores, you will need to apply good marketing techniques. ASO positioning. One of the simplest ways is the correct use of the keywords. Let's say for example that you create an app call "“Modern Calendar”. When choosing keywords, you should include the word “calendar” several times in the description, giving it a meaning that makes it relevant and appropriate. There are also tools on the internet that can help you, such as Google AdWords, where you can search for other relevant terms suggested by Google that complement your main keyword (“calendar” in this case).

2. Make a video that describes your app and makes it attractive

One of the most important points within a app store It is your collection of photos, images and videos, since these three points will form the cover letter for users. It is the first contact, and making use of attractive and quality elements can be a definitive aspect for the user Download the app.

3. Implement and base CPI (cost per install) campaigns

Defining this type of campaign could be essential for increase the number of downloads of your app. Thanks to this technique, you can automatically reach more potential users, whether they are searching on Google Play or the Google search engine, watching videos on YouTube or browsing different websites. Optimize your offers, targeting and ads to reach the right people.

4. Give limited discounts to get downloads

People love free stuff and you can take advantage of this natural human desire. Keep in mind that you can offer your app for free or at a discount for a limited period, thereby attracting new users. There are also tools to sponsor your app within the app stores. Another increasingly popular technique is to offer products (a pendrive, a coffee, a mug with your brand image...) in exchange for downloading your app, for example, at events. Thanks to this, you will improve the mobile engagement  and you will get several downloads. Remember that the number of downloads is a factor positioning in app stores.

5. Get help from influencers who generate app content for companies

Using influencers for marketing campaigns is very common nowadays for companies. Present your app to different bloggers and/or influencers specialized in your field, so that they can make a review or video about what their thousands of followers thought of the app. You can propose content based on inbound marketing techniques in which the influencers interact with your app in an attractive way. YouTubers AuronPlay and 8cho used the Verse app to challenge each other and send money to their opponent, achieving more than 3 million views on each channel:

You can hire the services of PRWeb or MarketWired, who once they receive the relevant information about your app, will carry out the press distribution for you.

6. User-centered approach

For app developers, the number of downloads is one of the most important and interesting metrics. There are more metrics to consider, such as knowing when, where, or who is using your app. You will need to constantly perform analysis to understand your users' behavior from the moment they download your app to when they uninstall it, if that happens. Define goals and take into account your users' feedback, in order to gradually improve your app, as well as improve the experience for both current and future users. These tools can help you: ● Flurry: Tracks the movements made by users so you can analyze their routes within the app, segment them and even allow you to compare your app with those of competitors based on parameters such as frequency of use, user retention, etc. Created by Yahoo. ● Google Analytics: Possibly the most well-known metrics service. It can measure the entire user cycle, from acquisition to conversion, as well as monetization, among many other things. ● Countly: Self-proclaimed as the only open source multi-platform mobile analytics tool, standing out for its free real-time analysis. ● Localytics: This tool offers two different services depending on what you want. You can choose between analytics (conversion funnels, real-time engagement, etc.) or analytics and marketing (acquisition analysis, A/B testing, etc.).

7. Use a front image for Google Play

A good icon can attract the attention of many curious browsers within the app store. Be creative, and make your app stand out from the icon, as it will be one of the first things they see.

8. Take professional photos of someone using your app in action

Take crisp, clean, high-resolution photos of people using the app and enjoying the design to feature on your app store page. This will help new users to look more confidently at your app. Have you created your own app? King of App is the open source CMS platform that will allow you to create your own