How to find an interesting niche market for your app (+video)

Before launching your new product or service on the market, whether it is an app or any other type of product, it is important that if you want to obtain some kind of economic or other type of return from it, you carry out a prior market study to try to find out if that market niche may be suitable for it or not.A good knowledge of the subject matter of that niche and a limited but sufficient number of consumers can be the key to success.

What is a niche market?

A niche market is nothing more than a market segment based on common characteristics shared by its members (consumers). Typically the more specific the niche, the fewer consumers you will find in it. The important thing is to know Finding the balance between niche specificity and number of consumersIn other words, if you choose to launch your product for a super-specific sector that contains very few consumers, you will probably find it very difficult achieve a return on your investment. Let's give an example to make it clearer. Imagine that you decide to create an app for the niche “Affected by rare diseases”. This is already a very limited niche in itself, since according to FEDER, only (and luckily) between 6% and 8% of the population are affected by this type of pathology. Let's say that an app of this type could be of interest to the patients themselves, to their inner circle and to researchers and professionals who treat these diseases. But could we go further and look for something even more specific? Of course! Imagine that instead of making an app about rare diseases, we make it about one of these pathologies identified as rare. For example, “Idiopathic Achalasia”, to choose one of them. You will agree with me that Following this strategy would greatly reduce the target audience for your product. And what you would end up with would be a very small volume of potential consumers. Or in other words: a microniche.

How to know if a niche market is profitable or not

Why choose one niche or another? In addition to your expertise in the field, one of the things you should consider is whether You will be able to make your product profitable in that niche marketNo matter how good a service or product you launch, If you do not have a minimum critical mass, it will be very difficult for you to obtain a positive ROI.o. It is important that you carefully assess the audience you will be able to reach and whether they alone will be enough to make that investment profitable.

Tools to find niche markets for apps

As you may already know, for practically anything we want to do we have at our disposal different tools with similar functionsIt is true that some are more powerful than others and have more features, but it is also possible that they are more expensive. And above all When you are starting out, you have to carefully measure where you invest each euro. that you have. That's why today I only want to focus on the free ones (and from Google) that you have at your disposal. These are the 3 tools we use at King of App to find quality niches:

Google Adwords Keyword Planner

If you have already used Adwords to run ad campaigns or to do keyword research for content marketing, you will already know how its Keyword Planner works. The Keyword Planner is very useful because It allows us to filter searches performed on Google by geographic location, language and date, offering results of search volume, level of competition and suggested bid.. We will focus on the “Categories” feature, since what we intend is to dive into them until we get niche keywords with a good level of searches. We would use it like this: 1. We access the Adwords Keyword Planner from Adwords itself: 2. We display the option “Search for new keywords using a phrase, website or category” and we go in category by category to see what results it returns: 3. We look at the Keywords that the category gives us as a result and we analyze whether we could create an app on that topic (“Shaving and grooming” in this case):

Google Trends

The second tool I present to you is Google Trends. This software provides global search level trends for a given keyword and related keywordsTo use it, simply enter the keyword you have taken from the Keyword Planner and check whether it is on the rise, stable or falling. You can easily imagine in which cases it may not be interesting to focus on a keyword and therefore on a market niche.

Keyword suggest on Google and Google Play

Finally, Keyword Suggest, from both Google and the Google Play store. This is the third and last free tool from Google that I want to recommend to you today to check if we may be facing an interesting market niche or not. Keyword Suggest uses the search history of other users. Therefore, what it does is Show you search suggestions as you type into the search engineIt is a living thing, which changes according to searches. Just a few days ago the European Handball Championship ended and Spain was the winner, so it is logical that when typing “European” we get other related searches. In Play Store it works in a similar way although the results may be different: On Google Play it seems that the news of the moment is having even more weight on searches. Therefore, If Google suggests it to you, it means it is a term with a high search volume. and that can be a very interesting market niche to do business in. I hope I have been helpful to you when exploring the market and find interesting business opportunities. You already know how to find a good niche market for your app and you also know some of the tools you have at your disposal to do so. Can you think of any under-exploited niches that you could take advantage of with a new app?