Google will improve user privacy

Next March 15th, Google will remove or limit the visibility of millions of mobile apps in the app store Android, Play StoreThe lack of user privacy in many applications has led the American company to clean up its store.

There have already been many who have supported Google in this witch burning, as Jack Cooney, creator of the application Hip Hop Ninja!

“I think it’s a fantastic idea; this will remove thousands of junk and zombie apps from Google Play, and our games will find greater visibility in the store, as search terms will be much less cluttered.”

At the end of last year, the run run and what seemed like a rumor, became reality last February, when Google confirmed the news. The first to find out were those who had applications within the Play Store, who received an email detailing the changes that need to be made.
With this, Google will be able to kill two birds with one stone, and that is that the Play Store already has nine years, accumulating a large amount of zombie apps.

The term of zombie app refers to those that are in the app stores but are almost "disappeared". That is, by not being improved in a while, they become full of errors that are not fixed; they have not received updates or do not have more than 10 reviews, among other things.

The main concern of Google on the privacy of users who download apps, are the data that gives to the application, such as the contact guide either Photo gallery, so to continue being visible within the Play Store, you will have to stick to the Google's new privacy policy or stop collecting this data.

Also Apple announced that it was going to carry out a cleanup inside the App Store, also ensuring the privacy of user data in applications iOS Why are both Apple and Google going to carry out these actions almost at the same time? The answer comes from Europe.

All applications that process personal data, both iOS as Android, will have to comply with the new European Data Protection Regulation and with the LSSICEAlthough this new regulation will not come into force until next year, Google is starting to get ahead on its work to ensure it is not caught off guard.

In order to pass the screening, it is necessary to create this link with the entire privacy policy, both in the Play Store file and within the application. In order to include it within the application file, Play Store, the following steps must be carried out:

1. Access to Google Play Developer Console.
2. Select your application.
3. Select the Play Store listing.
4. In the “Privacy Policy” section, enter the URL where your online privacy policy is hosted.
5. Select Save draft (new applications) or Send update (current applications).

One of the big beneficiaries From this cleaning will be the programmers. In the application market, where the Android correspond to the highest percentage, gaining visibility is complicated. Now, by continuing to apply so much ASO strategies As for optimization, apps that comply with regulations will greatly increase their visibility.

The characteristics that zombie applications should have have already been discussed, so if they disappear, the users will be one of the most benefited. They will have less applications where to choose, but with a higher quality: more ratings, more security…

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